Twitter Cards-When 140 Characters isn’t enough in 2017

By November 12, 2016Twitter

Twitter Cards in 2017

 

Twitter is under fire.  High-level executives are leaving in droves.  Potential suitors have all bailed on buying the social media platform.  The NFL is not getting the ratings they hoped for.  And Twitter recently shut down Vine, a move that leads some to believe the end of Twitter is near.

A lot of anti-Twitter people claim the problem with Twitter is it’s 140 character limit.  I am of the belief that this is what makes Twitter attractive.  With the extremely rapid evolution of technology and content being readily available at the click of a button or the touch of a screen our attention spans have decreased dramatically.  If you don’t hook someone in 7 or 8 seconds you’re not going to hook them at all.

Even though images and video no longer count towards your character limit it seems that some people still struggle with the character limit.  Four years ago Twitter launched something that eliminated the 140 character limit but so many Tweeters are still not aware of it, or don’t know how to set it up and use it.

 

ReIntroducing Twitter Cards

It’s actually a pretty simple explanation.  You spend hours, maybe even days writing a blog post.  When you share it to Twitter you probably write a clever one line explanation and then add the link.  By the time you add this and a few other keywords, you have used up the 140 characters.

Or maybe you want to include a video or audio file as part of the tweet.  With a standard tweet, that would mean adding a link back to the original source.  Using Twitter Cards you can add a video or audio file to the tweet.

If you’re anything like me you will sometimes find yourself editing and shortening your original tweet just to make it work.  With Twitter Cards you can now include more content with your tweet.  The tweet will have a view summary option that will display whatever information you want  including an image and a link back to the source.

A Twitter Card looks something like this when properly set up:

Expand Your Tweets Beyond 140 Characters Scott Gombar

Types of Twitter Cards

Summary Card-This is the default card and one that is most commonly used.  This can include , including a title, description, thumbnail, and Twitter account attribution.

Summary Card with Large Image-Similar to the Summary Card but includes a larger image

Photo Card-A Tweet sized photo card

Gallery Card-A Twitter Card that highlights a photo-gallery

App Card-A card used to provide information about an application

Player Card-A card used to include an audio or video player

Product Card-A card used to highlight a product and relevant content

Twitter Cards are very easy to setup, and even easier if you are using WordPress.  There are 4 steps in the setup process and a very quick approval process.  This site was approved within minutes.  You can review the steps by clicking here.

Analytics:  Because You Want To Know What Works

Twitter Card Analytics were also added to Twitter Analytics  as of January 23rd, 2014.  Now you can see what is effective and what is not.   As you can see from the image below, Twitter added a separate tab for just Twitter Cards.   You can see how many tweets used Twitter Cards, what types were used and your overall engagement.

Twitter Card Analytics

Use Those Twitter Cards

While some Twitter purists will think this goes beyond what Twitter is meant to be, I would have to disagree.  You are not forced to see all of the content of the Twitter Card.  You can click on it if you choose to.  That means marketers need to get even more creative to encourage engagement.  That seems like a Win/Win to me.

WordPress makes it easy to set up Twitter Cards.  You just need to set up Twitter Cards using this link and then add the WordPress plugin.

Not sure how to get started with Twitter Cards?  Need help with Twitter Analytics?  I can help..just click here or call 203.806.0736

Scott Gombar (122 Posts)

Scott Gombar has spent over 20 years in the technology world. At the turn of the millenium he was the owner of a company that promoted and managed local musicians & artists. He often found himself creating websites and online profiles for the artists to help promote them and their performances. After leaving the music industry he worked several years in different industries where he would contribute to those company’s web presence. He also coached many people on internet assets and related topics. For seven years Scott owned and ran TechsRUs; a technology support company. No matter how many times he tried to focus on the IT side of the business he was continually pulled to helping others with their websites and social media marketing. He also learned through trial and error how to market TechsRUs using the internet, and became quite good at it. Through all his attempts he gave TechsRUs the look and feel of a large corporate IT Support company while maintaining the mentality of a local small business.


Stay Up

Socialize With Us

Facebook
Twitter
LinkedIn
INSTAGRAM
YouTube
Snapchat
Google+
Pinterest
RSS
Follow by Email