Local SEO is becoming one of the most indispensable components to every brand and business that desires long term success across search engines. It has grown significantly over the past few decades, particularly given the upsurge of smartphone usage and better connectivity. As the name implies, local search engine optimization is about focussing on online searches who are looking for particular services and goods that are available locally.
According to a recent study, over 80 percent of local consumers use search engines to find local businesses. People constantly request information whilst on the move via Android phones and iPhones or laptops. Gone are the days of dusting off the yellow pages from below the coffee table or cabinets. Consumers have now become more savy and require information on local businesses quicker than ever. If a local company cannot be found online, then it is already missing out on a plethora of opportunities to it’s competitors. Here are some reasons why businesses should use Local SEO.
Why Local SEO is Critical To Your Business Success
Local SEO will help establish your brand and business online, allowing potential clients and customers to find your website. This in turn will help to build your online presence. A professional business website that is simple to navigate and provides a positive user experience is extremely imperative as it is the first impression a potential client or customer will receive. Additionally, the combination of a user-friendly, high quality website will automatically result in more phone calls, leads, sales and revenue.
The right SEO service will also boost your company sales. Wondering how? Well, imagine if more customers found your site, don’t you think that would lead to more sales? Of course it would! Position your company in front of your potential clients and see for yourself. If more people view your site, it will translate into more sales. With the entire world connected through the internet, it makes it extremely imperative to be found online.
What’s even more valuable for businesses is that 18 percent of local searches lead to purchases within a day – more than double the rate of non-local searches (7 percent). This means that for every five times your web content shows up in a local search result, one person will likely make a purchase.
With search engine optimization, your site will receive augmented traffic, which will be highly targeted based on relative search phrases and keywords. While creating a search engine marketing plan, we search and identify phrases and keywords that are highly searched terms related to your company and location. Wouldn’t it be great to have your site at the top of the search engines? Clients automatically believe that the top results are the best results. This in turn will drive huge traffic which can later be converted into profits.
A client who is ready to purchase the products or services that you offer, who wouldn’t want that?
Think about the thousands of dollars your business spends on other forms of sales promotion and advertisements. For instance, print media is very expensive and does not provide great returns in most cases because you target the masses when using this form of advertising/marketing. The masses are not ready to buy from you. Most of them have not even considered your service or product. Instead you should consider investing your print media budget into a digital campaign using highly targeted local SEO and marketing.
A recent campaign managed by my company averaged just under $20 per referral for a service that cost $197. Taking one week of the campaign; the highly targeted ad spend and associated fees was a little over $600. The client sold 33 units at $197 each. This resulted in a net profit of about $5900. Not bad for one week, right?
With local SEO service, your business can easily outrank a competitor, thereby acquiring the online market share. Your companies online presence and the overall image it portrays online are extremely crucial. This is the first thing every potential customer will notice. Times are changing and if your business does not dominate online, then it is not taking full advantage of the opportunities that are available. Time is of the essence. If you want to win the local marketing war then get started on your local SEO now!
6. Return On Investment
Every business wants to know what their ROI is going to be. SEO will provide your business with excellent long term return on investment. Radio and TV advertisement is extremely costly and there is no guarantee that the audiences are even remotely interested in your service or product. With Local SEO, the potential customers are landing on your website page after searching for related and relevant search terms and keywords related to your business. What do you think would fetch your business more returns? 2000 random people viewing your advertisement on TV or 2000 people visiting your site because they are interested and actively searching for your service or product? This is what makes internet marketing so imperative. With SEO service, you can help grow your business and immensely augment your return on investment.
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