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10 Social Media Trends for 2016

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10 Social Trends for 2016

2016 is less than 2 weeks away so it’s time to discuss what trends to look for in social media for the new year.  I started to write the post, then decided I would get some help from the Blab Universe, and I surely did..thanks Samantha Kelly.   So here is the audio, video and blog post…10 Social Media Trends for 2016.

1. Be Personable-I have been saying this for years now. You audience wants to see more of the business owner(s) personality and personal life. Now, I’m not suggesting that you put everything out there for the world to see but give them a taste of what your life outside of work looks like.

We all know that business owners have very little time to themselves but there is a reason you started your own business. I find that most business owners went into business for themselves to improve the quality of life them and their families. Show your audience what that looks like.

Here’s an example drawing from my own life. I love baseball, and it really bothered me that I couldn’t be more involved in my oldest child’s softball career. Now that I am working for myself I have some flexibility with scheduling. This allowed me to coach my son’s t-ball team this past spring, and I loved every second of it. Pictures and moments were shared to my social media accounts.

I didn’t give away my whole life but I showed that I am human and have other passions in life. If you look around you’ll find pictures of my oldest daughter and me on the paintball field.

Social Media Trends for 20162. Become fans of your audience-This one will be the toughest for many business owners, and marketers. It’s also probably the most necessary one if you plan to grow socially as a business.

You probably network in real life if you’re a small business owner. There’s a good chance you see certain people all the time when networking. You ask them how’s business, you show an interest in their business and maybe even their personal life.

Why not do the same on social media? You have an audience (hopefully). Why not interact with what they’re sharing on social media? Like, comment, share…all of these things are noticed and often reciprocated.

I know this is a difficult task to manage. It can be very time consuming. There are several ways to do this. You can hire a digital marketer. You can bring on an intern. You can use a tool like Hootsuite to keep everything in one dashboard.

Whatever you decide to do stick with it. If you’re not a fan of your audience you will lose your audience.

3. Repurpose and Remarket-Such a powerful option in marketing yet so many fail to do this. On the day I am writing this blog post I shared a blog post that was written for a client of mine over a year ago..but it’s relevant today. This is called Evergreen content and you can do this with some of your own content, as long as it’s still relevant.

I also take my blabcasts (podcasts recorded on Blab.im) and upload the content to one of my websites, YouTube, iTunes, Stitcher and it will be on Google Play once Google launches their podcast platform. The link is then shared multiple times over several social media channels.

It’s great to blab or periscope live thus creating a community, but when you do this you’re only reaching a small audience. Not only can this be discouraging to some but it limits your reach. People lead busy lives so you cannot expect everyone to be available for a live show all the time. You can however reach those people later by remarketing and repurposing.

4. Content is still king, it’s just evolved-Yes, content is still king. You’re just seeing it evolve into formats that people can easily digest. Adopting video through live streaming allows you’re brand/business to stand out more because EVERYONE has a blog now. There are several ways to use video and audio to share content as mentioned in repurpose and remarket.

Content Evolved is KingToday I am moving towards a combination of video/audio and written blog. On many of my posts I will now include video and/or audio, plus a written post. Each member of your audience has a different style of absorbing content that is also sometimes determined by their current environment so meet your audience where they are..not where you are.

5. Advertising-I am working on another piece of content regarding the sales/marketing funnel. Certain aspects of the funnel are dead in my opinion. Not everyone will agree with this sentiment and that’s fine but we live in a society of instant gratification.

I don’t want you to think I am suggesting that you should return to the days of cold calling, or have every piece of content you share be a sales pitch. You should absolutely still have a digital marketing plan but like content marketing the funnel is evolving and your team needs to evolve with it.

Google and Facebook are making it incredible easy to market to your ideal client. Google has taken it a step further with Call Only ads. Call Only ads eliminate the need for landing pages, long forms to fill out and moving people through a funnel. By clicking on the ad the potential client is connected to you via a phone call. Just make sure that someone is there to answer.

This is one reason advertising is changing the face of the funnel. The playing field is level now because you can create ads on two of the largest networks in the world, and the ads only connect with who you determine to be your ideal client.

6. Video/Live Streaming-If you have been listening to anything I have been saying for the last few months then you know live streaming is my new favorite form of content delivery. It’s so easy to interact with your audience and create lasting relationships.

There’s a form of marketing..right? Relationship Marketing is exactly what it sounds like…building relationships to grow your brand/business.

digital marketing trends 20167. Listen-Any good salesperson will tell you to LISTEN. This is true on Social Media as well. Listen to what your audience wants and how you can deliver it to them. Social listening is the art of “Searching” for topics related to what you do and joining the conversation.

You do this in real life, well some of us do. Imagine you’re out and about and you overhear a conversation about your favorite sports team, or likely to chime in, even if you don’t know the people having the conversation.

It really is that simple on social media. The difference is it’s easier to find those conversations, and easier to interact. It’s almost expected that someone from outside the circle of the person creating the conversation will join in, especially if hashtags are used.

8. Assisting Others-You will hear me say often that I am always willing to help others, and I practice what I preach. Samantha Kelly suggested we add assisting others to the list. When she said this it made perfect sense, and I came to the realization that people are more willing to help people on social media than they are in real life.

It can be as simple as sharing someone else’s content or thoughts or as complex as connecting people for the greater good via social media. Crowd funding campaigns are often shared across social media and I have witnessed many donations and shares from complete strangers.

This is an easy trend for your brand or business to take part in but still takes an effort. Showing others your sincere compassion goes a long way to creating a trust worthy and honorable name for yourself.

9. Consistency-I had to be reminded of consistency as well. While it is something I always tell clients and others asking for my opinion it slipped my mind for this list. One of the members of the audience in the chat pointed out that consistency is important. This is a very valid point. If you create a Facebook page and post on it for a month but then abandon all efforts you are not being consistent with your social media efforts.

Here is an example of where this can backfire on your business. Lots of people created Twitter accounts only to eventually give up because they didn’t understand them, or they felt the effort wasn’t worth the reward. Along comes Periscope and Blab which both require a Twitter account. Suddenly everyone who wants to participate in one or both find themselves getting reacquainted with Twitter again. The only problem is you left your audience high and dry, and Twitter has made changes since you last were on. There is no level of consistency in your social media campaign.

My suggestion to business owners who are trying to handle their own social media campaign is this. Try one channel first. Figure out where your audience is and use that channel for marketing but remain consistent. Once you feel you have mastered that channel then move on to another channel. This will require a lot of research and learning to get going but if you are not in a position to hire a marketing expert then this is the best approach. Without consistency your efforts are for naught.

10. Build Relationships-If you’re doing 1-9 then this is easy for you. In the face to face world you know you have to build relationships to succeed. If you’re in the business of burning bridges it won’t be long before there are no bridges to burn. You know what you have to do.

It’s no different on social media. You have to take the time to cultivate relationships. Yes live streaming can speed that process up a little through Blab, Persicope and soon Facebook Live. You have to build up the relationships and it probably will take a little longer and a little more effort on social media.

There you have it.  Nothing earth shattering or really that new, but all of them are trending as we head into 2016.  Really all you need is to apply what you already know from interacting with people in the real world and apply it to the social world.  Do you think you are able to do that as a business owner or entrepreneur?

Did we leave anything off of the list?  Let me know!

7 Steps to Creating Your Personal Brand

By | Face to Face Marketing, Personal Branding, Social Business, Social Listening, Social Media | No Comments

7 Steps to Creating Your Personal Brand

My Personal BrandMaybe you own a business.  Possibly you’re a sales rep or an insurance agent.  You could also be a student, or an executive in corporate America.  The truth is no matter where you are in life you have to be concerned with your personal brand.

I am an Inbound (Digital) Marketer by profession which means that I use the internet to market businesses and individuals.  While this is a part of developing a personal brand I am going to focus on the not so technical aspect of improving your personal brand.

7 Simple Steps to Brand Bliss

 

  1. Be Unique-this cannot be over-stated. The cookie cutter method just will not work here.  To stand out, to be memorable you have to be unique.  That does not mean you have to be over the top outrageous, it just means you cannot imitate someone else.People have a keen sense and ability to be able to sniff out someone who is being phony.  Overstating facts or exaggerating stories are almost always easily identified.  A quick turn off; for me at least is someone who is obviously telling tall tales.
  1. Be Yourself-there is nothing worse than someone who tries to portray something they’re not. This kind of segues nicely from Being Unique.  The easiest way to be identified as a fraud is to be someone you’re not.  It’s nice to have people you look up to, maybe even carry a quote or 2 from them but ultimately you have to be yourself.Being Yourself is hard for some people.  I am an introvert.  That means I am not exactly a social butterfly, at least until I get comfortable around people.  To counter that I have what I am told is a very dry sense of humor and sarcasm (I get it from my mother).  Most people identify me with a quick wit, almost always wearing a tie, always talking about my kids and always willing to help another small business owner.  These qualities describe who I have been pretty much my entire adult life.What qualities have you had your entire adult life?  What personality traits can you translate into your brand?

personal branding

  1. Be Personable-if people can’t approach you your brand is going to suffer. I often catch myself folding my arms.  Folded arms sends a signal to others that you don’t want to be approached.  In my case nothing could be further from the truth, it’s just comfortable for me but I am very conscious of the image I portray and correct it.Another way to be viewed as unapproachable is by burying your face in your smart phone or some reading material.Learn people’s names.  There are lots of tips out there on how to remember people’s names.  This is probably one of the best tips I can give you regarding being personable.  I am very good at remembering names but many people are not.  Use Google and research how to remember people’s names.

    When you see someone you met before say Hi (Insert Name Here), how are you?   How’s business?  Even more impressive is remembering specific information relevant to that person.

    For example….I received an email last week from someone who wanted to schedule a meeting with me.  I have seen this person several times before at other networking events.  I remembered that he worked a 9-5 but was also running a business after work hours.  I also remembered what that business was and approximately where he lived.  I responded with some times mentioning that I knew he worked during the day and we could meet near his home to make it more convenient for him.  He replied back with how impressed he was with my memory.

    I also would recommend not being negative in any way.  Don’t put your competition down, or another person down.  The first thing people will think is what is he/she saying about me when I am not around?

    One of the most important tools in your arsenal will be a CRM.  If you don’t already have one in use, get one.  This will fill in the gaps with your leads/clients and fellow networkers.

  1. Be Honest-honesty is the best policy. It’s really that simple.  If you’re not ready to commit to something just be up front.  If you cannot do something for someone due to ability or prior commitments just tell the truth.  If you’re not an expert on a topic, don’t make yourself out to be.
  2. Be the Expert-answering questions and offering quick solutions will quickly establish you as an expert in your arena. Everyone wants to work with an expert and everyone will go to the expert.Some of the best ways to establish yourself as an expert include podcasting, speaking engagements and awards/recognition.  It will be difficult at first to get yourself recognized as an expert on something but with time and persistence you will get there.Networking will definitely help.  So will the use of social media to join in on conversations regarding a topic that you want to be recognized as the expert in.
  1. Be Aware-people will talk but what are they saying. Monitor conversations to get an idea of how your brand is trending in your space.  There are numerous ways to monitor conversations online, especially Twitter, and to a lesser degree Facebook.Google yourself occasionally to see if there has been any feedback that maybe you’re not aware of.  Nothing can set a business back quicker than a negative comment, especially one that goes unanswered.Check some of the more popular directories such as Yelp, Bing and Yellow Pages to see if there are any reviews.

personal branding and social mediaThere are several local directory managers that can help you monitor these sites.

Lastly, survey your customers once in a while.  Ask for feedback on how well you provide services or how they are enjoying your product.  Even an occasional phone call, note or email just to see how things are going will go a long way with building trust and repeat business.

  1. Be Consistent-If you show up for one networking event wearing a 3 piece suit and the next event (of similar type) wearing shorts and a t-shirt you are not delivering a consistent personal brand.If you tell everyone you sell luxury cars one month, and then next month you’re selling computers..you’re not delivering a consistent message.  Worse your audience is not going to remember what you do, or recognize you as the expert on a topic.  A jack of all trades does not usually do well in business.Also be consistent with attendance.  Not showing up for a monthly event for 6 months does not allow you to build a level of trust with other people.

In Conclusion

Personal Brand Equals SuccessChances are whatever you’re in business for you have competition.  While you can specialize in a niche of a particular product or service you will still likely have competition.  At the end of the day you’re not selling your product or service, you’re selling yourself.

People want to do business with someone they know, like and trust.  Gone are the days of picking a name out of the Yellow Pages.  Just ask yourself how many times you have read posts on Facebook asking for recommendations on a plumber?  How often do you take to Google to research before committing to making a purchase?  Do you read the reviews?  Guess what, others are reading reviews too!  People usually post positive reviews about business and owners they know, like and trust.

If you’re trying to move up at work, or looking for a job out of school, it is still critical to build your brand.  How many times have you heard of people getting promoted, or getting a job because of who they knew?  How many times have you heard people ask how did John get that position when I know more than them?  Get out there and network with industry professionals.  Check out Meetup or Facebook for groups that get together and network with them.  Stop watching TV!

Happy Personal Branding

 

Edit 3/20/15: I have added a Slide Share presentation based on thisblog post.

Instagram Achieves Results For Businesses

By | Instagram, Social Business, Social Listening, Social Media | No Comments

Instagram for Business

Instagram for BusinessIt’s not just for teens anymore.   Instagram was originally believed to be targeted at teenagers and young adults but businesses have also joined Instagram in an attempt to market their products or services.

It makes sense if you think about it.  Instagram is owned by Facebook.  In the end the business not only wants to make money, but needs to make money to sustain itself.

It is true that a very high percentage of users on Instagram are younger and as such make less money but many of them also have less expenditures.

Brands like Levi’s, Ben & Jerrys and GE have already run successful campaigns on Instagram.  If these large companies can do it then why can’t your small business?

Stats Don’t Lie

Here are usage statistics from Instagram

There are 200 million active users, 35% of those are in the United States.  Over 20 billion photos have been shared, that’s 60 million a day, and there are 1.6 billion likes daily.   While Instagram is clearly not one of the top dogs in Social Media it is rapidly Instagram for Businessgrowing and should not be ignored especially if your business is one that can benefit greatly from photos and short video clips.  Here are just a few examples of businesses I have personally worked with and marketed on Instagram:

  • Shoe Store
  • Groupon Type Site, mostly restaurant deals
  • A Small Business who’s offering is mainly B2B.
  • Restaurants
  • Realtors

As you can see there are a lot of opportunities for small businesses to market on Instagram, and I only named a few types.  Let your brain do some work and you will probably come up with dozens that can market successfully on Instagram.

6 Tips for Businesses on Instagram

1.  Complete Profile with URL

I cannot stress this enough, and this holds true for all social media platforms.  If your profile is incomplete people will not be able to find you as easily.  Your profile should include what you do, your profile image and your web address.

2.  Use Video

Instagram allows you to record 15 second videos.  Videos can be anything, and ARE often anything but I have seen videos used very well to show off products and services.  15 seconds may not seem like a long time but it is definitely long enough to get your message across and tease your audience a little.  You can leave more info in the description part of your post.

Today I saw a video from a peer in Australia who was promoting an Instagram for Business Class.  That was part of my motivation to write this post.  Simply done, it was her standing on the shore telling everyone about the training.  I kept waiting for her message to cut off because of the 15 second limit but she was successful in delivering the full message.

3.  Hashtags

Hashtag

Hashtag

We’ve seen them on Twitter, Facebook and most likely on Google+.  Some of us like them, some of us hate them but if you’re in business you need them.  Hashtags serve two purposes really.  The first is people who are not following you may still find your post when they search for a hashtag you used.  For example, if I am marketing a restaurant in Connecticut I would use #Connecticut #ItalianFood #Restaurant or other related hashtags.  Instagram users often search for hashtags of interest to them, and you will find that you get likes from people not following you if done right.  As I advocated in previous posts, and on my Twitter Ask the Expert Call, the hashtag should be conversational.

Secondly, you will want to use the search option to find potential clients.  Using the same scenario, if I was that Italian Restaurant in Connecticut I would search for users who use those same hashtags and start following them.  They will likely follow you back and now they will see what you post every-time if they are active.

One of the nice things about Instagram is it does not filter out posts like Facebook does.  You will see everything that was posted for the public.

4.  Search

As I mentioned earlier you can search for users based on hashtags and/or user info.  When you first start your Instagram account you will be asked to import people from Facebook and other resources but you are already interacting with these people most likely.  You ultimate goal is likely to reach a new audience.  This is going to require a bit of effort on your part (or your inbound marketer).  Searching through relevant hashtags and users is a little time consuming but well worth the effort if you can gain new clients.  Once you start building a following you will find more and more users are following you because someone they know follows you.

Another method is to find similar profiles, businesses or brands and follow their followers.  While some may not like this idea keep in mind marketing is the act of attaining new clients.  It’s up to the business to retain those clients after the marketing efforts.

5.  Apps

Without naming apps there are tons of apps out there that can help with your Instagram account.  I personally have apps that help me develop my clients followings, help me edit photos to fit Instagram’s platform, and help me create quotes as images and share them….just to name a few.

There are also apps that help with your marketing and management of Instagram.  I can’t say for sure but I do believe that Instagram may have more apps than most of the social media platforms in existence today.  Ask around to see what apps work best for what you need.  I may create another blog post for that purpose later but in the interest of keeping this blog post some what short it won’t be here.

6.  Share on other social media platforms

Cross posting from Instagram to Facebook & Twitter (and others) is very easy.  In fact you have probably seen other people post something to Facebook from Instagram.  This is encouraged as part of your social media marketing plan.   I recently posted a family picture that generated more engagement from Facebook than it did from Instagram.  Without cross posting I may not have interacted with all the extra people.  Even though it was a family picture it still drew interest back to my Instagram account, and hopefully to my website.

In Conclusion-Beyond the 6 Tips for Business on Instagram

As evidenced from tip 6 I do believe in sharing some personal stuff as part of a small business’ marketing plan.  People don’t want to work with big evil corporations anymore.  They want to work with a personality, a face, someone they can trust.  I tell all my clients it’s OK to blend some of your personality with your business, after all that’s what you do when you network face to face, isn’t it?

When you’re using Instagram mix in some humor, a few personal photos, motivational quotes and posts that require engagement.  I do post trivia from time to time; or thought provoking quotes.  It’s important to have fun.

 Or better yet..hire me to do it!

Some of the information provided as part of this post is from http://business.instagram.com/

7 Steps to Grow Your Following Responsibly on Social Media

By | Facebook, Facebook Pages, Google Plus, Google+, Inbound Marketing, Internet Marketing, Social Business, Social Listening, Social Media, Twitter | No Comments

Social Media is not a Popularity Contest

Popularity Contest-Not for Social MediaIf you want 2500 followers on Twitter or Instagram tomorrow I can help you for just $39.  Guess what, it won’t help your business at all!  If you think having a large number of followers is the end game on any social media platform you are sorely mistaken.  Even worse, if you have a “Social Media Expert” telling you to do this you had better run far away.

You might be wondering why I bring this up now.  I have spoken with business owners who were approached by the so called experts who tell them I will get you this many followers within this much time.  I have spoken with business owners who have taken these so called experts up on their offer.  At the end of the day the business owner walks away with a sour taste in their mouth.  Because of this the business owners often swear off social media all together.

Then when I have a conversation with them regarding a social media marketing plan the business owner is not open to the discussion at all.  I spent over a month and multiple conversations with a small business owner before they would even listen to a plan of action and why their first so called expert did not work out.   After about 5 weeks and at least 4 conversations I finally convinced them to let me show them the power of a properly run social media marketing plan.

Don’t get me wrong, I have no problem EARNING a clients business.  In fact I encourage all small businesses to use this model.  Taking the time to explain how social media can benefit someone who understands what social media is should not be part of earning the business.  Look at any blog and you will see the power.

What You Should Not Do on Social Media

Let’s start with very basic rules about what you should avoid like the plague.

1.  Buy Followers:  I already stated one that really gets my blood boiling.  Alright, maybe not that serious but you get the idea.   Simply paying money to gain thousands of followers will only improve someone else’s bank account.

There are networks of people/accounts that serve this single purpose.  You may have a bloated number of followers now but they will not engage with your conversation and will not purchase from you.  They are just a number to your profile page, and nothing more.

But hey, that’s cool…you’re popular now, right?

2.  Sell, Sell, Sell:  We’ve all been the victim of the pushy salesmen at the used car lot or the electronics super store.  After you’re done you need a shower because you feel so filthy.  Don’t be that person on social media.  Follow the 80:20 rule or better.  I almost never sell on social media and usually recommend that businesses do the same.  You will not build a rapport with your followers (if you used social media correctly your followers are all potential clients) using this tactic.

3.  Ignore Your Social Media:  Today people are very savvy when it comes to looking for a product or service.  Speaking from personal experience if I am looking for something I will research it first.  If I look for your business on the internet and there is little to no current information and your Facebook page is a wasteland with tumbleweeds floating around I will probably move on to the next business.

4.  Let your nephew’s best friend’s girlfriend run your social media campaign:  Do I really need to explain this?  You need experts, and you get what you paid for.  What would you tell someone who has their nephew’s best friend’s girlfriend changing their brakes?

5.  Bury Posts in Hash-tags:  #ItJustLooksChildishToMostSoIWontSayAnyThingFurtherAboutIt

What You Should Do on Social Media

1.  Target Followers by Demographics:  It’s not hard, really.  Target followers who are interested in what you are offering and are relevant to your business.  For example, I look for small to medium business owners in CT.  On some social media platforms you can even target by income level or net worth.  Why just blanket the entire population if it’s not going to help you grow your brand or business?

2.  Use Ads (Wisely):  It’s OK to use ads on social media.  In fact I encourage it.  Again, make sure that your ads are highly targeted.  Think about who your ideal customer is.  Not everyone wants what you are offering.  Ads will cost you a lot less if you focus on those that would be interested in your product and have the purchasing power to turn interest into a conversion.

3.  Create Social Conversations:  I always hear “I tried Facebook, posted a feel promotions and no one bought anything“.  Well why would they?  As I said earlier social media is about building a relationship, earning your audiences trust.  That’s how you’re going to get them to purchase from you.  You have to participate in conversations and create your own conversations.  Figure out how to get your audiences attention and then hold it.  Do they want to know more about what you do?  Do they understand how your product or service will benefit them?  You can even have conversations about stuff not even related to your business offering.

I sprinkle in personal stuff like pictures of my kids or rooting for local sports teams that I am a fan of, even the weather.  Let me tell you it’s a scorcher today in Connecticut..thank God for Central AC.   It’s OK to partake in conversations that have nothing to do with why you are on social media to begin with.

4.  Share your blog:  Ultimately you want people to visit your website.  Your website is your virtual brick and mortar store, your yellow pages ad and so much more.  It’s where your business starts and ends.  If you are using your Facebook page as your website, shame on you.

Your website will move up on the major search engines if you have relevant and fresh content.  The best way to ensure this is with a blog.  You should blog about different aspects of your business and your products or services.  You can post how to’s, videos and much, much more to generate unique and timely content that will help you move up in search rankings.

Don’t believe me?  Google “CT Twitter Expert” and look who is number 2 after I posted the Ask the Expert Call to Your YouTube and my site.

5.  Help Others with Questions:  You can LISTEN on social networks.  When someone needs help or has a question you can help them.  I know some people are thinking why would I give something that I normally charge for for free?  You have to think big picture.  That little piece of advice you give today just might generate bigger rewards tomorrow.  Even if it doesn’t, there are others watching.

I had to run to the grocery store to get chicken nuggets for my son while I was attempting to write this blog post.  While I was in the store a man approached me and asked for $2.  I don’t know what he wanted that $2 for and I will never know.  I normally don’t have cash on me but today I did, I had $7.  I could have given him the $2 but instead I gave him all $7.  Did it really cost me anything besides the $7?  I don’t believe so.  Will I be rewarded for this?  I don’t know but it certainly can’t hurt.  The point is if you’re not willing to give then you will never receive.  It’s OK to give some help with no expectations of return.

6.  Use Hash-tags in the Conversation:  I wrote earlier that hash-tag overload is a big no no.  Hash-tags are OK though.  A typical post on any social media platform from me might look like this:

5 Ways to Jump Start Your #ContentMarketing Program Today.  Learn more now!  

A few things to point out.

  • The hash-tag is part of the conversation and is legible
  • The CTA (Call To Action) is direct without making the reader believe they will have to Read More
  • By titling it 5 Ways, I also grab the audiences attention.  Readers love numbers and always think-oh, 5 steps to get going right now..I’m in.
  • I would also include an image..see next point

7.  Use Images and Videos:  A picture is worth a thousand words.  You know it, you heard it before and you heard it again.  Use pictures, audio and videos whenever possible.   I include a picture on almost every single post on Facebook and Google+, and probably about 50% of the time on Twitter.   Just don’t use copyright protected images or videos.

Stop The Madness

business woman shouting to a phone

Alright Connecticut business owners, there you have it.  Stop trying to buy and/or cheat your way to the top, it will not work.  At one time these not so ethical methods might have worked but today it’s more than obvious to anyone with some knowledge of social media what you are doing.

Some of the don’t dos above will quickly turn off your audience.  While other methods will gain nothing for your hard earned money.  So wow bother with any of them?  Stop buying your audience and start learning how to earn an audience, or call/email me.

 

 

8 Tips for Social Business Part 3-Listen & Learn

By | HootSuite, Social Business, Social Listening, Social Media | No Comments

Listen & Learn

Listen & Learn

Written by Evan LePage. Originally posted on HootSource.

There’s no question. People are talking about your organization. And if by chance they’re not, then they’re talking about your competitors and starting a conversation you’ll have trouble being a part of. Don’t let your organization get left behind. Amazon founder, Jeff Bezos once described your brand as, “what people say about you when you’re not in the room.” Today, not only do you have an opportunity to be in the room but to take an active role in the conversation itself.

Good search practices start with monitoring for mentions – the good, the bad and the ugly – of your organization, but can also focus on topics related to your business where you may wish to become an influencer. At HootSuite we monitor for off- as well on-brand messages in order to assist users who may not spell HootSuite correctly 100 percent of the time. Undoubtedly Hilton adjusts its search parameters to exclude mentions of either Paris or Perez. With social, it is also possible to monitor certain users or organizations closely without them knowing you’re listening.

Gather your feedback. There are some interesting disconnects between consumers’ and businesses’ perceptions on why people engage with organizations via social media. 73 percent of businesses feel consumers want to learn about new products while only 51 percent of consumers give that as a reason. 61 percent of businesses think consumers want to be part of a community. Only 22 percent of consumers support that thought while 61 and 55 percent of consumers want discounts and to purchase something respectively. Better monitoring, listening and analysis of conversation and feedback could lead to programs across departments from advertising to customer service, HR or sales to close these gaps and build more empathetic, customer-centric relationships.

 

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