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Episode 17 | The Keyword Show

By | Advanced SEO Techniques, Podcast, Search, SEO | No Comments

the SEO Tear Down with Scott GombarEpisode 17 | The Keyword Show

I’ve changed the name of the show to SEO Hackerz but this is Episode 17 and on this episode, we talked about how to find the right keywords and how to best utilize those keywords.

We also analyzed a website today and discussed how the site owner could benefit from the very topic we discussed. This episode is the perfect episode for anyone just getting into a business and that has not purchased a domain name yet.

We discussed the tools that you can use to find the best keyword phrases (long tail keywords).  This list is also available on my on-page SEO checklist.  The list includes:

  • Google Keyword Planner
  • Moz Keyword Explorer
  • SEMRush
  • Spyfu
  • Google Trends
  • Google Alerts
  • Word Tracker

Once you’ve determined the best keywords to use it’s time to purchase a domain.  With the numerous TLD domain extensions, it is easier now to get an exact match keyword domain name.

Oops What is SEO

What is SEO and How Can You Dominate SEO in 2017?

By | Advanced SEO Techniques, Organic Search, Search, SEO, SEO Hack | No Comments

What is SEO and How Can You Dominate SEO in 2017?

what is seoOne of the questions I am asked most often when I tell people what I do is what is SEO?  I get asked this question so often that I have found myself just defining it as part of my answer, something like I optimize websites to increase traffic and revenue for businesses.  I decided it was time to explain exactly what SEO is and what you need to know about SEO in 2017.

What is SEO?

The Definition of SEO

SEO is short for Search Engine Optimization.  The short definition of SEO is the optimization of a website or landing page to make it easier for people searching the internet to find it.  SEO is not a new tactic or technique.  In fact, it’s been around for well over a decade.  If you’ve been in marketing at all then you have likely heard of SEO (shockingly I have spoken to marketers who have no idea what SEO is).

SEO is an organic process.  That means if you are handling your own SEO you are not paying to rank your website on any of the search engines.  You are doing this without advertising and paying to improve ranking.

SEO requires a lot of knowledge on how the major search engines work and the changes they make to their algorithms.  Not keeping up on changes can be detrimental to your SEO plan, and ultimately your business.  This is why SEO experts like me are able to charge for this service.

You can fix your own leaky faucet and you might get it right but you might also miss something and create a bigger problem later.  You might also break something else in the process and create an enormous problem.  SEO works the same way.  Doing SEO wrong can set you back; in some cases years.

With the above definition, I will tell you that SEO has evolved dramatically, and continues to evolve daily (literally).  One of the main reasons that SEO has evolved so dramatically is the evolution of how people search.  We don’t search the internet the same way we did even a year ago.  Let me give you a few examples of what I mean:

  • Today if we’re looking for a product we’re more likely to take to Amazon or eBay than we are Google
  • With the influx of voice recognition software and hardware (Alexa, Siri, Cortana, and Google) it’s not uncommon to pick up a phone and use the voice search or to use a standalone Bluetooth speaker with voice recognition to get an answer
  • People routinely use YouTube (the second most popular search engine in the world) to research how to do something or get a product review. People would rather watch a video than reading.  They also want to be educated on a product or service before making a purchase
  • Often someone using Google to search will revise their search 3-5 times to find what they’re looking for. This has led to the development of machine learning (AI) to determine a searcher’s intent rather than what they type in (or speak).  Google’s AI is called Rankbrain.

How Do I Dominate My Own SEO?

diy seo memeFirst, let me start by saying you need to know a few things to get started.  If you are going down the DIY SEO road then you are likely using a CMS like WordPress, or a website builder like Wix.  If you choose WordPress I would highly recommend installing the Yoast SEO plugin to help you manage SEO.  The website builders have some SEO components built into them but they can be limiting.

You can download my free On-Page SEO checklist to help you with the first part of SEO.  Review this document and implement all the action steps listed and you will be off to a great start.

Ultimately the way to dominate SEO is by thinking of your audience first, not Google or Bing.  Develop and write content for your audience.  If you sell cars then explain the advantages of a certain car in terms your audience will understand.  If you are a painter then develop content around deciding what type of paint you should use or what colors work best in different scenarios.

If you’re an SEO expert then develop content that helps business owners understand why SEO is so critical to a business’ success and how to determine if the SEO is done properly on their site.

Content comes in many forms.  Develop content in video, photos, infographics, written, and audio.  This ensures you are appealing to different types of leaning.  By doing this you will likely increase engagement which has become an important part of what Google looks at in determining ranking factors in 2017.

Content that your audience wants is one of the most critical pieces of any successful SEO plan.  Once the content is developed you can worry about the other more technical items and SEO tricks & hacks.

Here are some SEO hacks & tricks that have worked well for me recently:

  • Repurposing & remarketing content. Take an older blog post, update it and share it across social media
  • Sharing a blog post that Google has indexed on your site to other blogging platforms
  • When developing content include different forms of content (video, audio, images). Video especially will increase engagement
  • Share, Share, Share. There are tons of ways to share your content.  Do it.
  • Include Power Words in Your Title and Content
  • Don’t develop content around a singular keyword phrase. Use variations
  • Use Google Search Console to determine keyword analytics and build on positive results

one does not simply type in one search queryThat should be enough to get you started.  Things are changing in 2017.  If your SEO is not changing with it then you will suffer.  Some things to look out for in 2017 in my educated opinion:

  • Google will continue to put more weight into engagement analytics like bounce rate, time on page, and shares.
  • Google will penalize “fake” traffic. This means if you are somehow manipulating clicks to your site you will be penalized.  One of the more common methods of doing this is to encourage people to search for something and click on your site.
  • Businesses will place more value on SEO, and good SEOs will become harder to find. Larger businesses will in-house SEO.
  • Video will continue to drive SEO results and become more important to your SEO success.

I have a few more theories but we will hold on to those for a later blog post.

The question is What is SEO.  We reviewed what SEO is and how to dominate it in 2017.  The truth is SEO takes a lot of time, testing, effort, monitoring and work, and some luck.  If you are not prepared for the long-term commitment it’s best to leave it to an SEO expert.  In short, SEO is HARD WORK.

Feel free to join me on SEO Hackerz (formerly the SEO Tear Down).  I broadcast live once a week and upload every episode to YouTube, Facebook, iTunes, Google Play, Stitcher and my site.  Lots of SEO information and tactics to be had on this podcast, and I keep them 15-20 minutes.  See you there.

SEO is for the people

 

 

 

 

Episode 15 Podcasting for SEO Dominance

By | Advanced SEO Techniques, Link Building, Local Search, Local SEO, Podcast, Search, SEO, SEO Hack | No Comments

the SEO Tear Down with Scott GombarEpisode 15 Podcasting for SEO Dominance

In previous episodes I talked about ways of getting backlinks. One of those ways is appearing on podcasts as a guest.

We have also talked about developing content in the past. Creating your own podcast and adding it to your website is a great way to add content to your site.

I talk about both of these on this episode of The SEO Tear Down.

Learn a tactic that will develop your personal brand while improving your SEO efforts.  Become the recognized expert in your industry and drive more traffic to your site and more revenue to your business.  It’s a win/win.Learn a tactic that will develop your personal brand while improving your SEO efforts.

Episode 14 | Dominate the First Page of Google

By | Advanced SEO Techniques, Google+, Link Building, Local Search, Local SEO, Organic Search, Penguin, Podcast, Rankbrain, Search, SEO | No Comments

Episode 14 | Dominate the First Page of GoogleSEO Tear Down

This week I talked about dominating the first page of Google.  Have you ever googled something and discovered a number of listings back to the same site?  That’s Google dominance but how does a website owner dominate Google?

There are 3 areas of opportunity when it comes to the first page of Google.  At the very top is Google AdWords.  There are 4 spots there.  Capture one of those spots through advertising and you are on your way.  You have to create relevant, high quality ads to make this happen.

Second is Google Maps.  Set up your business on Google.com/mybusiness (I talked about this in a previous episode) and get reviews.  Show up in the 3 pack and you have accomplished step 2 of Google Dominance.

Finally you have the organic results.  The difference for organic results is you have an opportunity to rank more than once in the top 10.  I used my own results to make a case.  My website is first followed by LinkedIn, Facebook, Reciproty, Business 2 Community, Slideshare and other sites.  That means not only does my website rank on the first page but my social profiles do as well.  You can also have multiple pages on your site show up on the first page.

That’s Google Dominance!

We also analyzed a website for it’s SEO. This was our first episode using Twitter Live along with Huzza and Facebook Live.  Someone on Twitter asked that we analyze a chiropractic site live and of course I obliged.  Have a listen to see what opportunities exist for the site.

Episode 13 | Link Building Secrets for SEO Domination

By | Advanced SEO Techniques, Link Building, Podcast, Search, SEO, SEO Hack | No Comments

SEO Tear DownEpisode 13 | Link Building Secrets for SEO Domination

Link Building is one of the most challenging aspects of SEO. Many business owners are discouraged from doing it and many SEOs avoid it or take the cheap way out.

I talk about Link Building and some organic ways to get high-quality links back to your site, some of them are not so hard.

We talked about the following for link building and SEO:

  • Adding a link to ted.com (Ted Talks)
  • Adding profiles to blogging sites like Medium & Blogger.
    • We also talked about a strategy of sharing your original blog content mentioned in an earlier episode.
  • Adding profiles to industry related sites
  • Creating social media profiles
  • Guest blogging
  • Commenting on relevant, high-quality sites
  • Brief discussion of Penguin 4.0

Have a listen and if you want to feature your website on the next episode of the SEO Tear down sign up today.

 

Ep 11 | YouTube Optimization for SEO

By | Advanced SEO Techniques, Local Search, Organic Search, Podcast, Search, SEO, SEO Hack, YouTube | No Comments

SEO is for the peopleEp 11 | YouTube Optimization for SEO

Unless you’ve been under a rock for the last few years you know that video has become a huge part of marketing and the internet in general.  Business owners are encouraged to create videos and upload them to YouTube as a means of marketing their businesses.  And so they do.  They have no idea what to do from there.

The most popular search engine for millennials, and the second most popular overall, is YouTube.  YouTube used correctly is a very powerful tool in your SEO strategy but how do you optimize your video for SEO?

That was the topic this week.  We quickly discussed some optimization opportunities for YouTube.

Your Channel

  • Get a custom URL
  • Add Cover Photo
  • Add link back to your website and social profiles
  • Add a thorough about section (did not discuss in video)

Your Videos

  • Include a descriptive title with a long tail keyword as the focus
  • Include a thorough description using long tail keyword variations in the description, and a link to your website
  • Include relevant tags.  Think of these as meta keywords for YouTube

Your Website

  • Embed the video on your website (blog post or page)
  • Include a description or transcription of the video
  • Optimize the post/page for On-Page SEO just like any other web page

There is certainly more you can do.  For example sharing the video is an important part of your SEO strategy.  Start with these steps and we will revisit at a later date.

Episode 10 Two SEO Hacks You Can Crush Your Competition With

By | Advanced SEO Techniques, Local SEO, Organic Search, Podcast, Search, SEO, SEO Hack | No Comments

the SEO Tear Down with Scott GombarEpisode 10 Two SEO Hacks You Can Crush Your Competition With

I wrote a blog post about an SEO hack that you can use (ethically) to increase traffic by 95% (or in some cases 200-300%).  I discovered some other hidden benefits to this SEO hack so that was the focus of this weeks episode.  Then I remembered that I wanted to talk about another SEO hack that I have used successfully several times now.

The first SEO hack involved repurposing existing website blog.  Read the blog post here to learn more about what I did and what the results were.

The second SEO hack involved your domain purchase and keyword strategy.  Basically if you research your long tail keywords before domain purchase you can get a domain with exact match keywords.  I have successfully ranked #1 within a few days on all major search engines.  I launched a new site 6 days ago with the same strategy and so far I am number 15 on Google, and number 1 on Yahoo and Bing.

I also talked about Google separating their index into 2 indexes.  One for mobile and one for desktop.  What will that mean to your business and website.

Can I build SEO friendly websites on Wix?  You can but you don’t get access to everything you need to win the SEO battle.

 

Episode 9 | 7 SEO Trends That Will Dominate 2017

By | Advanced SEO Techniques, content marketing, Organic Search, Personal Branding, Podcast, Search, SEO | No Comments

the SEO Tear Down with Scott GombarThis week I reviewed an article on Forbes “7 SEO Trends That Will Dominate 2017“.  I also received a question during the show.

What is the most important aspect of SEO currently?

I spent some time on the answer.  Content is still the most important part of SEO but not quite the way it was even a few years ago.  Keep the focus on developing content (of all types) for your audience.  Make your content engaging and unique.  Use all types of content in your plan (Video, Audio, Blog).

Here are the 7 SEO Trends the article talked about:

  1. The Increased Importance of AMP
  2. Creating Deeper Content
  3. Artificial Intelligence/Rankbrain
  4. Personal Branding
  5. User Experience/UX
  6. Mobile Apps
  7. Personal Digital Assistants like Siri, Cortana and OK Google

If you want to feature your business website on my show fill out the form and we will talk to you about your website and business on a future episode.

 

Episode 8 | 5 Things Your SEO Forgot About

By | Advanced SEO Techniques, Podcast, Rankbrain, Search, SEO | 2 Comments

the SEO Tear Down with Scott GombarEpisode 8 | 5 Things Your SEO Forgot About

I recently wrote a blog post about the 5 Things Your SEO Forgot & Why It’s Hurting Your Business.  In that blog post I discussed what SEO providers who are not staying current with best practices may be overlooking some things, what those things are and how to correct them.

I followed up with Episode 8 of the SEO Tear Down so here you go.

The 5 Things Your SEO Forgot About

  1. Other Blogs
  2. Engagement on your blog
  3. Fast Website
  4. Other Types of Content
  5. Keyword Variations

A lot of what goes into today’s SEO best practices is a result of artificial intelligence.  RankBrain accounts for around 15% of all Google Search results (according to Google) and we can only expect this to increase.  Therefore it is imperative that we adjust our thinking when it comes to SEO best practices.  Stay ahead of the curve and be prepared when the next foot drops.  Let me know what you think.

If you want to feature your website on the SEO Tear Down fill this form out and we will get you on a future episode.  The SEO Tear Down is live every Wednesday at noon.

 

SEO is for the people

5 Things Your SEO Forgot to Do, & They’re Hurting Your Business

By | Advanced SEO Techniques, Organic Search, Rankbrain, Search, SEO | No Comments

Almost daily I am asked what a business owner or web designer do as it relates to SEO.  The truth is there is no one simple answer.  There are tons of guides out there including my own on-page SEO checklist.  Some of the guides are great and some not so much.

There are some things that SEOs are overlooking especially if they’re not staying up to date.  The SEO world evolves at a very rapid pace.  That leads me to this blog post.  Hope you find it useful.

  1. Share with Other Blogs-It is critical to have an ongoing content plan for your website (usually in the form of a blog) and most business owners and marketers know this. If your marketer doesn’t know this then stop reading right now and find a new marketer.What a lot of business owners and marketers miss is the opportunity to share that content to other blog sites.  Now this is the part where I get attacked for having duplicate content on multiple sites.  Yes, it is true that Google will only favor one site (usually the one with the most authority) for a piece of content but here’s how to navigate around that.Create an awesome blog post and add it to your site.  Now, wait a few days or weeks.  Check to see if Google has indexed it.  Checking to see if Google has indexed a page is very simple.  Use Google.com and search using the info search operator.

info:https://scottgombar.com/one-simple-step-eliminate-marketing-funnel-immediately/

info search operatorIf the blog post or page has been indexed Google will return a search result.  Now that you’ve confirmed your content is indexed you can add it to other blog platforms.  I am including a list of a few to get you started.  This is not an all-inclusive list and a quick Google search will reveal much more.

  • Medium
  • LinkedIn
  • Business2Community
  • Blogger

You should also look for industry related sites that will accept your content.  For example, I also add my blog posts to Inbound.org and Social Media Today.

  1. Develop Content That Encourages Engagement-This should seem like a no-brainer but it’s easier said than done. Again, having a blog is the first step but let me reintroduce you to RankBrain.  RankBrain is the artificial intelligence arm of the Google Search Algorithm.  RankBrain takes into consideration several items that were not considered on the Google SERP before.Create Engaging PostsOne of those things is engagement.  Engagement is simply the interactions that occur with your content.  This includes shares, comments, and likes.  It also includes page views and time spent on the page (meaning people read the content).How Do You Encourage Engagement?  Well, I am glad you asked.  Write content that doesn’t suck while thinking about your audience.  If your audience is not technically savvy as it relates to your industry then you have to talk to them in their language.

    Here’re More Ways to Encourage Engagement:

  • Ask questions
  • Ask for feedback
  • Using interesting images
  • Ask people to share (yes, it’s OK)
  • Use bullet points
  1. Make Your Website as Fast as Possible-I still believe it’s coming. Google will eventually make the next big algorithm update all about speed.  More and more people are browsing on mobile and we live in a very fast-paced world.  Even a few seconds can seem like an eternity in our instant gratification society.  People do not want to wait.  Your website needs to be fast.There is a ton of ways to increase the speed of your website.  First, check it using Google’s PageSpeed Insights to check for opportunities within your website.Google has already launched the Accelerated Mobile Project (AMP) so the first step would be to set this up on your website.  It’s quite simple if you’re using WordPress.  In short, AMP creates a stripped down version of your web pages and stores them on the Google servers for faster loading on mobile devices.

Side Note:  You should also set your site up for Facebook Instant Articles

Some other items that can speed up your site:

  • Minify CSS and HTML
  • Use as little JavaScript as possible
  • Optimize images
  • Don’t use the cheapest host/server you can find
  • Minimize the amount of external content that loads on your website
    Make Your Website Fast
  1. Other Types of Content-There is a lot being said about video lately. Furthermore, podcasts are on the rise so people are also consuming audio content.  I’ve talked about this before.  Different people consume content in different manners.  I personally prefer video/audio/written in that order.  I don’t like to read and usually when I do I skim.  With that being said I sometimes prefer to read or I am somewhere that I cannot use the volume.It is very easy to create video and audio content now.  A few years ago this was a huge undertaking and most business owners avoided it because of the cost, time commitment, and equipment requirements.  Today a laptop with a microphone, or a Smartphone with a microphone, goes a long way.  I have used both successfully and still do.My podcast series, Growth Success Radio, is done using a laptop and a microphone that was very inexpensive.  We record live using Huzza.io and then the content is uploaded to most major podcast platforms, YouTube and GrowthSuccessRadio.com.  I have also used my Smartphone to create short videos and screen capture software (Camtasia) to create tutorials to add to my content.Because people consume content in different ways you are more likely to get people to engage.  Images and infographics are also great pieces of content.  If your site is set up properly the images will be added when shared to social media, and this will encourage even more engagement.
  2. Keyword Variations-So much is made of keywords still and rightfully so. People still search using keyword phrases (long tail keywords).  Here’s a question for you.

How often do you try different variations of your search query before you find what you’re looking for?

Google recognized that this happens often and that in part is the reason for RankBrain.  RankBrain takes a searchers input and tries to identify the intent of the searcher.  In other words, you may enter “What Do I Do After a Car Accident” and Google might return “Personal Injury Lawyers” in your area.  RankBrain tries to return what it thinks you really meant to search for.

That means you should not be developing content with a single long tail keyword in mind.  You should be developing content with different variations of that long tail keyword.  If you download my on-page SEO checklist you will get a list of ways to check on those keyword variations.

An easy way to ensure you’re not focused on the single keyword/single post method is to just develop the content for your audience, not Google.  Google has stated this multiple times.  Don’t try to game the system, just write for your audience.  If you write content for the people who are reading it then you have already won.

SEO Is For The People

You may have heard that SEO is dead.  I have written about this as well.  SEO is not dead, it has just morphed into what it should have been all along.  You should no longer create an SEO plan for Google.  You should be creating an SEO plan for your intended audience.  After all, SEO is for the people!

SEO is for the people

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