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Episode 17 | The Keyword Show

By | Advanced SEO Techniques, Podcast, Search, SEO | No Comments

the SEO Tear Down with Scott GombarEpisode 17 | The Keyword Show

I’ve changed the name of the show to SEO Hackerz but this is Episode 17 and on this episode, we talked about how to find the right keywords and how to best utilize those keywords.

We also analyzed a website today and discussed how the site owner could benefit from the very topic we discussed. This episode is the perfect episode for anyone just getting into a business and that has not purchased a domain name yet.

We discussed the tools that you can use to find the best keyword phrases (long tail keywords).  This list is also available on my on-page SEO checklist.  The list includes:

  • Google Keyword Planner
  • Moz Keyword Explorer
  • SEMRush
  • Spyfu
  • Google Trends
  • Google Alerts
  • Word Tracker

Once you’ve determined the best keywords to use it’s time to purchase a domain.  With the numerous TLD domain extensions, it is easier now to get an exact match keyword domain name.

Episode 16 | Local SEO Domination – Crush Your Local Competition

By | Advanced SEO Techniques, Local Search, Local SEO, Organic Search, Podcast, SEO, SEO Hack | No Comments

the SEO Tear Down with Scott GombarEpisode 16 | Local SEO Domination – Crush Your Local Competition

There’s a little thing called Google Maps. You see it when you search for businesses. It falls between the ads and the organic results. How can you dominate this listing and other spots on Google, as well as Bing?

Set up your local listing on Google by going to google.com/mybusiness and on bing by going to bing.com/places.

We also talked about setting up a Facebook Page, LinkedIn Company Page, Yelp and other local directories like YP and Mapquest.

We also analyzed another website today. The SEO was already done for the site by another SEO provider. They did not do the job. Watch and Learn

Episode 15 Podcasting for SEO Dominance

By | Advanced SEO Techniques, Link Building, Local Search, Local SEO, Podcast, Search, SEO, SEO Hack | No Comments

the SEO Tear Down with Scott GombarEpisode 15 Podcasting for SEO Dominance

In previous episodes I talked about ways of getting backlinks. One of those ways is appearing on podcasts as a guest.

We have also talked about developing content in the past. Creating your own podcast and adding it to your website is a great way to add content to your site.

I talk about both of these on this episode of The SEO Tear Down.

Learn a tactic that will develop your personal brand while improving your SEO efforts.  Become the recognized expert in your industry and drive more traffic to your site and more revenue to your business.  It’s a win/win.Learn a tactic that will develop your personal brand while improving your SEO efforts.

Episode 14 | Dominate the First Page of Google

By | Advanced SEO Techniques, Google+, Link Building, Local Search, Local SEO, Organic Search, Penguin, Podcast, Rankbrain, Search, SEO | No Comments

Episode 14 | Dominate the First Page of GoogleSEO Tear Down

This week I talked about dominating the first page of Google.  Have you ever googled something and discovered a number of listings back to the same site?  That’s Google dominance but how does a website owner dominate Google?

There are 3 areas of opportunity when it comes to the first page of Google.  At the very top is Google AdWords.  There are 4 spots there.  Capture one of those spots through advertising and you are on your way.  You have to create relevant, high quality ads to make this happen.

Second is Google Maps.  Set up your business on Google.com/mybusiness (I talked about this in a previous episode) and get reviews.  Show up in the 3 pack and you have accomplished step 2 of Google Dominance.

Finally you have the organic results.  The difference for organic results is you have an opportunity to rank more than once in the top 10.  I used my own results to make a case.  My website is first followed by LinkedIn, Facebook, Reciproty, Business 2 Community, Slideshare and other sites.  That means not only does my website rank on the first page but my social profiles do as well.  You can also have multiple pages on your site show up on the first page.

That’s Google Dominance!

We also analyzed a website for it’s SEO. This was our first episode using Twitter Live along with Huzza and Facebook Live.  Someone on Twitter asked that we analyze a chiropractic site live and of course I obliged.  Have a listen to see what opportunities exist for the site.

Episode 13 | Link Building Secrets for SEO Domination

By | Advanced SEO Techniques, Link Building, Podcast, Search, SEO, SEO Hack | No Comments

SEO Tear DownEpisode 13 | Link Building Secrets for SEO Domination

Link Building is one of the most challenging aspects of SEO. Many business owners are discouraged from doing it and many SEOs avoid it or take the cheap way out.

I talk about Link Building and some organic ways to get high-quality links back to your site, some of them are not so hard.

We talked about the following for link building and SEO:

  • Adding a link to ted.com (Ted Talks)
  • Adding profiles to blogging sites like Medium & Blogger.
    • We also talked about a strategy of sharing your original blog content mentioned in an earlier episode.
  • Adding profiles to industry related sites
  • Creating social media profiles
  • Guest blogging
  • Commenting on relevant, high-quality sites
  • Brief discussion of Penguin 4.0

Have a listen and if you want to feature your website on the next episode of the SEO Tear down sign up today.

 

Episode 12 | Optimize Your Business for the Google 3 Pack

By | Advanced SEO Techniques, Google+, Local Search, Local SEO, Organic Search, Podcast, SEO, SEO Hack | No Comments

SEO Tear DownEpisode 12 | Optimize Your Business for the Google 3 Pack

How do you get your business in the Google 3 Pack, also known as Google Maps?  When you do manage to get your business listed how do you dominate the Google 3 Pack section of the Google Search Engine Results Page?

This week I talked about that very topic.  Adding real estate to the Google SERP by dominating the Google 3 Pack helps you dominate Google.  Here’s what you need to know to succeed on the Google 3 Pack.

First, the Google 3 Pack is managed by going to google.com/mybusiness.

Once you’ve created an account here are the items to ensure your success on Google Maps:

  • Thorough & Detailed Description including relevant long tail keywords
  • Profile Image, Logo and Cover Photo
  • Website URL
  • Phone Number
  • Email
  • Address
  • Hours of Operation
  • Have Clients Review Your Business
  • Connect to YouTube and Upload Videos

Ep 11 | YouTube Optimization for SEO

By | Advanced SEO Techniques, Local Search, Organic Search, Podcast, Search, SEO, SEO Hack, YouTube | No Comments

SEO is for the peopleEp 11 | YouTube Optimization for SEO

Unless you’ve been under a rock for the last few years you know that video has become a huge part of marketing and the internet in general.  Business owners are encouraged to create videos and upload them to YouTube as a means of marketing their businesses.  And so they do.  They have no idea what to do from there.

The most popular search engine for millennials, and the second most popular overall, is YouTube.  YouTube used correctly is a very powerful tool in your SEO strategy but how do you optimize your video for SEO?

That was the topic this week.  We quickly discussed some optimization opportunities for YouTube.

Your Channel

  • Get a custom URL
  • Add Cover Photo
  • Add link back to your website and social profiles
  • Add a thorough about section (did not discuss in video)

Your Videos

  • Include a descriptive title with a long tail keyword as the focus
  • Include a thorough description using long tail keyword variations in the description, and a link to your website
  • Include relevant tags.  Think of these as meta keywords for YouTube

Your Website

  • Embed the video on your website (blog post or page)
  • Include a description or transcription of the video
  • Optimize the post/page for On-Page SEO just like any other web page

There is certainly more you can do.  For example sharing the video is an important part of your SEO strategy.  Start with these steps and we will revisit at a later date.

Episode 10 Two SEO Hacks You Can Crush Your Competition With

By | Advanced SEO Techniques, Local SEO, Organic Search, Podcast, Search, SEO, SEO Hack | No Comments

the SEO Tear Down with Scott GombarEpisode 10 Two SEO Hacks You Can Crush Your Competition With

I wrote a blog post about an SEO hack that you can use (ethically) to increase traffic by 95% (or in some cases 200-300%).  I discovered some other hidden benefits to this SEO hack so that was the focus of this weeks episode.  Then I remembered that I wanted to talk about another SEO hack that I have used successfully several times now.

The first SEO hack involved repurposing existing website blog.  Read the blog post here to learn more about what I did and what the results were.

The second SEO hack involved your domain purchase and keyword strategy.  Basically if you research your long tail keywords before domain purchase you can get a domain with exact match keywords.  I have successfully ranked #1 within a few days on all major search engines.  I launched a new site 6 days ago with the same strategy and so far I am number 15 on Google, and number 1 on Yahoo and Bing.

I also talked about Google separating their index into 2 indexes.  One for mobile and one for desktop.  What will that mean to your business and website.

Can I build SEO friendly websites on Wix?  You can but you don’t get access to everything you need to win the SEO battle.

 

Episode 9 | 7 SEO Trends That Will Dominate 2017

By | Advanced SEO Techniques, content marketing, Organic Search, Personal Branding, Podcast, Search, SEO | No Comments

the SEO Tear Down with Scott GombarThis week I reviewed an article on Forbes “7 SEO Trends That Will Dominate 2017“.  I also received a question during the show.

What is the most important aspect of SEO currently?

I spent some time on the answer.  Content is still the most important part of SEO but not quite the way it was even a few years ago.  Keep the focus on developing content (of all types) for your audience.  Make your content engaging and unique.  Use all types of content in your plan (Video, Audio, Blog).

Here are the 7 SEO Trends the article talked about:

  1. The Increased Importance of AMP
  2. Creating Deeper Content
  3. Artificial Intelligence/Rankbrain
  4. Personal Branding
  5. User Experience/UX
  6. Mobile Apps
  7. Personal Digital Assistants like Siri, Cortana and OK Google

If you want to feature your business website on my show fill out the form and we will talk to you about your website and business on a future episode.

 

Episode 8 | 5 Things Your SEO Forgot About

By | Advanced SEO Techniques, Podcast, Rankbrain, Search, SEO | 2 Comments

the SEO Tear Down with Scott GombarEpisode 8 | 5 Things Your SEO Forgot About

I recently wrote a blog post about the 5 Things Your SEO Forgot & Why It’s Hurting Your Business.  In that blog post I discussed what SEO providers who are not staying current with best practices may be overlooking some things, what those things are and how to correct them.

I followed up with Episode 8 of the SEO Tear Down so here you go.

The 5 Things Your SEO Forgot About

  1. Other Blogs
  2. Engagement on your blog
  3. Fast Website
  4. Other Types of Content
  5. Keyword Variations

A lot of what goes into today’s SEO best practices is a result of artificial intelligence.  RankBrain accounts for around 15% of all Google Search results (according to Google) and we can only expect this to increase.  Therefore it is imperative that we adjust our thinking when it comes to SEO best practices.  Stay ahead of the curve and be prepared when the next foot drops.  Let me know what you think.

If you want to feature your website on the SEO Tear Down fill this form out and we will get you on a future episode.  The SEO Tear Down is live every Wednesday at noon.

 

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