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Penguin

Episode 14 | Dominate the First Page of Google

By | Advanced SEO Techniques, Google+, Link Building, Local Search, Local SEO, Organic Search, Penguin, Podcast, Rankbrain, Search, SEO | No Comments

Episode 14 | Dominate the First Page of GoogleSEO Tear Down

This week I talked about dominating the first page of Google.  Have you ever googled something and discovered a number of listings back to the same site?  That’s Google dominance but how does a website owner dominate Google?

There are 3 areas of opportunity when it comes to the first page of Google.  At the very top is Google AdWords.  There are 4 spots there.  Capture one of those spots through advertising and you are on your way.  You have to create relevant, high quality ads to make this happen.

Second is Google Maps.  Set up your business on Google.com/mybusiness (I talked about this in a previous episode) and get reviews.  Show up in the 3 pack and you have accomplished step 2 of Google Dominance.

Finally you have the organic results.  The difference for organic results is you have an opportunity to rank more than once in the top 10.  I used my own results to make a case.  My website is first followed by LinkedIn, Facebook, Reciproty, Business 2 Community, Slideshare and other sites.  That means not only does my website rank on the first page but my social profiles do as well.  You can also have multiple pages on your site show up on the first page.

That’s Google Dominance!

We also analyzed a website for it’s SEO. This was our first episode using Twitter Live along with Huzza and Facebook Live.  Someone on Twitter asked that we analyze a chiropractic site live and of course I obliged.  Have a listen to see what opportunities exist for the site.

Episode 3 The Penguin 4.0 Show

By | Penguin, Podcast, SEO | One Comment

the SEO Tear Down with Scott Gombar

This week we talked about the Penguin 4.0 update and what it means to your SEO efforts.  The penguin algorithm on Google focuses on backlinks.  The last update was in December of 2014, almost 2 years ago.  That means if you were penalized 2 years ago you were only able to remove those penalties with this update.

Penguin 4.0 will become part of the Google Algorithm and will not longer be a separate entity.  That means it will now be updated more consistently with the rest of the Google algorithm.

Things to keep in mind:

  • Penguin is now part of Google’s core algorithm
  • Penalties AND recoveries are now almost instant
  • Links from PBNs, Gret Hat Links, and Aggressive Link Building will be hit the hardest.
  • This is an ongoing, real-time update
  • Stay on top of backlinks and disavow low-quality backlinks immediately

If your business is interested in featuring your site on the SEO Tear Down then contact us and we will schedule you.

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