In previous episodes I talked about ways of getting backlinks. One of those ways is appearing on podcasts as a guest.
We have also talked about developing content in the past. Creating your own podcast and adding it to your website is a great way to add content to your site.
I talk about both of these on this episode of The SEO Tear Down.
Learn a tactic that will develop your personal brand while improving your SEO efforts. Become the recognized expert in your industry and drive more traffic to your site and more revenue to your business. It’s a win/win.Learn a tactic that will develop your personal brand while improving your SEO efforts.
This week I talked about dominating the first page of Google. Have you ever googled something and discovered a number of listings back to the same site? That’s Google dominance but how does a website owner dominate Google?
There are 3 areas of opportunity when it comes to the first page of Google. At the very top is Google AdWords. There are 4 spots there. Capture one of those spots through advertising and you are on your way. You have to create relevant, high quality ads to make this happen.
Second is Google Maps. Set up your business on Google.com/mybusiness (I talked about this in a previous episode) and get reviews. Show up in the 3 pack and you have accomplished step 2 of Google Dominance.
Finally you have the organic results. The difference for organic results is you have an opportunity to rank more than once in the top 10. I used my own results to make a case. My website is first followed by LinkedIn, Facebook, Reciproty, Business 2 Community, Slideshare and other sites. That means not only does my website rank on the first page but my social profiles do as well. You can also have multiple pages on your site show up on the first page.
That’s Google Dominance!
We also analyzed a website for it’s SEO. This was our first episode using Twitter Live along with Huzza and Facebook Live. Someone on Twitter asked that we analyze a chiropractic site live and of course I obliged. Have a listen to see what opportunities exist for the site.