So You Ignored Twitter, Now What?
Google is now indexing Tweets from Twitter. You remember Twitter right? That social media site that you chose to ignore..the one only kids are using..the one you just could not understand. Yes, that one. Well you spent all of your time avoiding it like the plague and now Google is indexing tweets.
What does that mean to you?
Hypothetically a tweet might just out rank your website for the same search term. Imagine this scenario. You are the owner of a pizza restaurant in Smallville, USA. You work hard for years ensuring that your site is found by Google because Google is where people go to search for things. Then one day someone posts how Tony’s Pizza Shop in Smallville, USA is the greatest pizza. Because of the relevance (time and date, locale and keyword) it now ranks above your website on a Google search.
Most Twitter users are also mobile and I am sure you have been hearing a lot about Mobilegeddon. Not to beat a dead horse but you can no longer afford to ignore the mobile population. Mobile search has surpassed desktop search for the first time in history.
Of course I am over simplifying this for the sake of argument but I think you get the point. You spent years making excuses why you are not on Twitter and now it could come back to bite you in the ass. What else are you ignoring? Facebook? LinkedIn? Google+? Instagram or Pinterest?
A pizza restaurant would do well on Instagram, and you can cross post to Twitter and Facebook from Instagram allowing you to become more efficient with your social media efforts. In fact I follow a pizza restaurant or two on Instagram. They typically get a lot of likes for every picture they post. Comments often include “What Are Your Hours?” or “We’re Coming for Lunch Tomorrow” or “@joeschmoe when are we going?”.
What’s the Point?
Really, the point is this. You have only yourself to blame if you ignore any of the larger social media platforms. If you feel you just can’t keep up, or you don’t have time to learn something new, or you simply don’t have time to manage another social media platform there are plenty of qualified individuals and companies that can manage it for you.
Social Media is a critical part of any marketing plan for a business. It’s not an optional part of your marketing efforts, it’s almost mandatory. If you can’t be found on the internet then you may as well not exist as a business. Just look at some of the things you can do on Social Media.
- Create a community of people who are in the buying process and educate them on your expertise.
- Listen for questions, not just from your followers but from anyone…and answer the questions to build trust and good will.
- Share blog posts from yourself and other relevant bloggers.
- Share quick video tips (Video has the best reach of all forms of content).
- Create Good Will by sharing other businesses you have worked with and their expertise.
- Target and retarget those who meet your desired demographics
- Attract people to your website or landing page with the intent of getting them into your sales funnel.
- Much, Much more
Google Runs Things..Sort Of
As the search and content wars continue to heat up you can bet more changes are coming. In fact Twitter and Facebook are working on search in efforts to rival Google. Facebook and Google want to be your gateway to the internet, and for some they already are. If you’re not making an consistent effort to broadcast across the popular social media sites then you need to be. If you aren’t able to for whatever reason (time, knowledge, otherwise) then it might be time to reallocate your marketing budget to a professional with the tools and know how to get it done.
As a side note..most professions also have social media sites specifically for their professions. You should also join these site as it will allow you to get advice and share ideas with others in your profession.