Instagram is a powerful & rapidly growing social media platform you can use to boost the bottom line of your business quickly. In this post we will discuss some of the advantages to using Instagram to reach and engage new audiences for your products or services.
The audience on Instagram tends to be younger and likely to share their daily experiences with others using visual methods including photos and short videos. These experiences may include their interactions with your busienss..or your competition. What will that experience include, and will you be aware of that person’s sharing of your business?
Advantages of Instagram for Businesses
Use Instagram to post awesome photos about your firm`s services and products and avoid any kind of boring, text-heavy images or infographics. In addition, show the world you have style while on Instagram by telling them who you are and the things you do. An example of a company taking advantage of Instagram’s growing popularity and visual appeal is Starbucks. Starbucks does an amazing job at Instagram. The firm posts quirky pictures of cake pops, frothing milk and other items for its 858,000 followers at Instagram on a daily basis. A bit of caution here, don’t over post. A good number of posts in a day is 4 to 5 but over posting, especially in a short time frame, will prove to be a turn off to your audience.
A photo contest is a great, free way to interact, attract and even convert your potential clients. Ask your followers to post personalized photos of your services or products, and then post the best ones on your website. Additionally let them know you will publish the “photo of the day” on a regular basis. Ask your followers to submit as many captions for your firm`s photos as they can. This will drive interest in your Instagram page, and your website.
Attract Fans and Boost Sales
Instagram can be a great way to boost sales and attract more followers to your company by promoting coupon codes and exclusive discounts. You can do this with any of your services and products. Furthermore, you can use Facebook and Twitter to drive even more traffic to your Instagram images by giving away secret discount codes and any kind of sneak peek you can think of. Creating exclusivity and preferred status for specific audiences is a proven method of driving engagement and traffic further.
Keep Your Customers Informed
Instagram will allow you to keep your customers informed by posting snapshots of your company in a friendly way. For instance, you can post photos of your employees taking a short break and playing chess, playing office games or presenting on relevant topics. In addition, you can use pictures snapped in parties, industry events, charity dinners, and many other places. Enforcing the image of your brand has never been easier thanks to Instagram as you will be able to post behind-the-scenes photos. One account that is great at doing this is Hootsuite. They constantly post images of events and a day in the life of their employees.
Instagram for Businesses to Engage Your Customers
Use the @mention to promote the “follower of the day” on Instagram, and you will engage a lot of potential customers right away. This will promote your clients which will encourage them to work with you even further. The @mention is used to tag any user in comments inside Instagram, and you can employ it generate the growth of your audience over time. This method can develop a relevant & engaged audience of high value to your brand or business.
You can also use hashtags (#) as a method of growing your audience. As they do on Twitter and Facebook hashtags attract people to your posts because people are searching for them. Using relevant and trending hashtags will garner more attention from users of Instagram that otherwise might never see your posts or account.
15 Second Comercials
Instragram allows users to upload short videos, up to 15 seconds in length. Some businesses including car & clothing manufacturers have already used this service to create quick videos that show their products in creative and interesting ways. While Instagram is working on developing a paid advertising service using these short videos there is no reason why a brand or business couldn’t create videos to showcase their products, services or message. Entertaining, creative and unique messaging will like engage your audience the most.
Instagram is growing a rapid pace, and recently surpassed the 300 million mark. Accounts are free and uploading pictures and short videos is quick and easy. Why wouldn’t you want to get started?
Instagram can take your business to an entirely new level while engaging an audience you might not have reached otherwise. This does come with some social business responsibilities. Over posting, purchasing followers and spamming users can be detrimental to your brand image. You should also avoid posting boring images of your services or products. Think of Instagram as a means to get even more sales over time as well as a service to engage even more customers. Don’t think of Instagram as a method to a quick sale, or you will fail in your marketing campaign.
Ready to start marketing on Instagram? Not sure if Instagram is the right avenue for your business? Speak with an expert at Scott Gombar Inbound Marketing Agency for free. We’ll review your plan and offer suggestions to jump start your inbound marketing.