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Google Search Results Explained

By | Google Plus, Google+, Organic Search | No Comments

I speak with a lot of people who have a hard time understanding the results of a Google search.  The Google Search Engine Results Page (SERP) can be confusing to someone who is not familiar with Google’s logic.  One client in particular insisted he was showing up as number 7 on the search results when in reality he was showing up as number 2.  I explained to him that the first few results are actually ads.

I decided to create this post to help everyone gain a better comprehension of how to rank higher on the different sections of a Google search.  It’s not an easy task by any stretch of the imagination.  The keys are diligence, testing, monitoring and understanding..or just hire me!

Google Places for Business

The first image below the listings for Google Business.  If you have not claimed your Google Business listing I strongly encourage you to do so to prevent inaccuracies in contact and description information.  These results typically show up below the second or third entry of the organic search results.  So if you’re showing up 4th on the organic results it may appear that you are further down because of Google Business.    This is another reason to ensure that your Google Business information is accurate.

Google is going through some changes with these listings.  The plan is to incorporate Google+ with Google Places and as of this writing it seems as though they are pretty close to accomplishing that.  Some indicators are there if you set up a Google+ Page today.

Google Plus Listings

Google Search Results

The next screen shot I have has 3 distinct areas.

The Blue section is Google Adwords.  These are listings that the business is paying to have placed on Google Search Results, and possibly partner sites.    Typically there are 2 or 3 ads at the top of the page and 5 to 7 on the right side of the page but it depends on the search query.

Adwords are a great way to generate traffic, especially for new websites.  Imagine having your business listed in the ads, and in the organic results.  That would increase your credibility and potential clicks by 100% among users of Google.

Adwords uses a bidding system to determine how much your ads will cost.  Using appropriate keywords and good ad copy will decrease your cost per bid.  Careful research is critical to a successful campaign.

The Red section are Google Organic search results.  The people using Google to search for things almost never go past the first page.  In fact 98% of Google users do not go past the first page.  While it’s impossible to rank for every keyword for most businesses you can rank for your most popular keywords.

You will want to research what keywords your business should be found with.  When I created this blog I used CT Plumber as an example.  I didn’t just use Plumber.   Google does narrow your search down based on your IP address but searching just plumber turns up sites like Wikepedia, BBB and List Directories dedicated to plumbers.   Broad keywords usually mean more competition which makes it tougher to rank at the top.  This is also true for Adwords although Adwords factors in ad copy.

The Green section is a map which places a peg with a letter in it.  The peg references a Google Business listing from a list similar to the one above.  Having an accurate listing is very important to your clients.  Potential clients do not like to be inconvenienced and will likely go elsewhere if you’re not where Google thinks you are.

GoogleSearchResults

 

Hopefully that clears up any confusion for those of you using Google.  If you have any questions, or want to move your business up on Google feel free to contact me or call 203-806-0736.

Have any feedback?  I’d love to hear it.

7 Steps to Grow Your Following Responsibly on Social Media

By | Facebook, Facebook Pages, Google Plus, Google+, Inbound Marketing, Internet Marketing, Social Business, Social Listening, Social Media, Twitter | No Comments

Social Media is not a Popularity Contest

Popularity Contest-Not for Social MediaIf you want 2500 followers on Twitter or Instagram tomorrow I can help you for just $39.  Guess what, it won’t help your business at all!  If you think having a large number of followers is the end game on any social media platform you are sorely mistaken.  Even worse, if you have a “Social Media Expert” telling you to do this you had better run far away.

You might be wondering why I bring this up now.  I have spoken with business owners who were approached by the so called experts who tell them I will get you this many followers within this much time.  I have spoken with business owners who have taken these so called experts up on their offer.  At the end of the day the business owner walks away with a sour taste in their mouth.  Because of this the business owners often swear off social media all together.

Then when I have a conversation with them regarding a social media marketing plan the business owner is not open to the discussion at all.  I spent over a month and multiple conversations with a small business owner before they would even listen to a plan of action and why their first so called expert did not work out.   After about 5 weeks and at least 4 conversations I finally convinced them to let me show them the power of a properly run social media marketing plan.

Don’t get me wrong, I have no problem EARNING a clients business.  In fact I encourage all small businesses to use this model.  Taking the time to explain how social media can benefit someone who understands what social media is should not be part of earning the business.  Look at any blog and you will see the power.

What You Should Not Do on Social Media

Let’s start with very basic rules about what you should avoid like the plague.

1.  Buy Followers:  I already stated one that really gets my blood boiling.  Alright, maybe not that serious but you get the idea.   Simply paying money to gain thousands of followers will only improve someone else’s bank account.

There are networks of people/accounts that serve this single purpose.  You may have a bloated number of followers now but they will not engage with your conversation and will not purchase from you.  They are just a number to your profile page, and nothing more.

But hey, that’s cool…you’re popular now, right?

2.  Sell, Sell, Sell:  We’ve all been the victim of the pushy salesmen at the used car lot or the electronics super store.  After you’re done you need a shower because you feel so filthy.  Don’t be that person on social media.  Follow the 80:20 rule or better.  I almost never sell on social media and usually recommend that businesses do the same.  You will not build a rapport with your followers (if you used social media correctly your followers are all potential clients) using this tactic.

3.  Ignore Your Social Media:  Today people are very savvy when it comes to looking for a product or service.  Speaking from personal experience if I am looking for something I will research it first.  If I look for your business on the internet and there is little to no current information and your Facebook page is a wasteland with tumbleweeds floating around I will probably move on to the next business.

4.  Let your nephew’s best friend’s girlfriend run your social media campaign:  Do I really need to explain this?  You need experts, and you get what you paid for.  What would you tell someone who has their nephew’s best friend’s girlfriend changing their brakes?

5.  Bury Posts in Hash-tags:  #ItJustLooksChildishToMostSoIWontSayAnyThingFurtherAboutIt

What You Should Do on Social Media

1.  Target Followers by Demographics:  It’s not hard, really.  Target followers who are interested in what you are offering and are relevant to your business.  For example, I look for small to medium business owners in CT.  On some social media platforms you can even target by income level or net worth.  Why just blanket the entire population if it’s not going to help you grow your brand or business?

2.  Use Ads (Wisely):  It’s OK to use ads on social media.  In fact I encourage it.  Again, make sure that your ads are highly targeted.  Think about who your ideal customer is.  Not everyone wants what you are offering.  Ads will cost you a lot less if you focus on those that would be interested in your product and have the purchasing power to turn interest into a conversion.

3.  Create Social Conversations:  I always hear “I tried Facebook, posted a feel promotions and no one bought anything“.  Well why would they?  As I said earlier social media is about building a relationship, earning your audiences trust.  That’s how you’re going to get them to purchase from you.  You have to participate in conversations and create your own conversations.  Figure out how to get your audiences attention and then hold it.  Do they want to know more about what you do?  Do they understand how your product or service will benefit them?  You can even have conversations about stuff not even related to your business offering.

I sprinkle in personal stuff like pictures of my kids or rooting for local sports teams that I am a fan of, even the weather.  Let me tell you it’s a scorcher today in Connecticut..thank God for Central AC.   It’s OK to partake in conversations that have nothing to do with why you are on social media to begin with.

4.  Share your blog:  Ultimately you want people to visit your website.  Your website is your virtual brick and mortar store, your yellow pages ad and so much more.  It’s where your business starts and ends.  If you are using your Facebook page as your website, shame on you.

Your website will move up on the major search engines if you have relevant and fresh content.  The best way to ensure this is with a blog.  You should blog about different aspects of your business and your products or services.  You can post how to’s, videos and much, much more to generate unique and timely content that will help you move up in search rankings.

Don’t believe me?  Google “CT Twitter Expert” and look who is number 2 after I posted the Ask the Expert Call to Your YouTube and my site.

5.  Help Others with Questions:  You can LISTEN on social networks.  When someone needs help or has a question you can help them.  I know some people are thinking why would I give something that I normally charge for for free?  You have to think big picture.  That little piece of advice you give today just might generate bigger rewards tomorrow.  Even if it doesn’t, there are others watching.

I had to run to the grocery store to get chicken nuggets for my son while I was attempting to write this blog post.  While I was in the store a man approached me and asked for $2.  I don’t know what he wanted that $2 for and I will never know.  I normally don’t have cash on me but today I did, I had $7.  I could have given him the $2 but instead I gave him all $7.  Did it really cost me anything besides the $7?  I don’t believe so.  Will I be rewarded for this?  I don’t know but it certainly can’t hurt.  The point is if you’re not willing to give then you will never receive.  It’s OK to give some help with no expectations of return.

6.  Use Hash-tags in the Conversation:  I wrote earlier that hash-tag overload is a big no no.  Hash-tags are OK though.  A typical post on any social media platform from me might look like this:

5 Ways to Jump Start Your #ContentMarketing Program Today.  Learn more now!  

A few things to point out.

  • The hash-tag is part of the conversation and is legible
  • The CTA (Call To Action) is direct without making the reader believe they will have to Read More
  • By titling it 5 Ways, I also grab the audiences attention.  Readers love numbers and always think-oh, 5 steps to get going right now..I’m in.
  • I would also include an image..see next point

7.  Use Images and Videos:  A picture is worth a thousand words.  You know it, you heard it before and you heard it again.  Use pictures, audio and videos whenever possible.   I include a picture on almost every single post on Facebook and Google+, and probably about 50% of the time on Twitter.   Just don’t use copyright protected images or videos.

Stop The Madness

business woman shouting to a phone

Alright Connecticut business owners, there you have it.  Stop trying to buy and/or cheat your way to the top, it will not work.  At one time these not so ethical methods might have worked but today it’s more than obvious to anyone with some knowledge of social media what you are doing.

Some of the don’t dos above will quickly turn off your audience.  While other methods will gain nothing for your hard earned money.  So wow bother with any of them?  Stop buying your audience and start learning how to earn an audience, or call/email me.

 

 

What is Inbound Marketing?

By | Facebook, Google Plus, Google+, Inbound Marketing, Internet Marketing, Social Media | No Comments

I often see people offer a definition of Inbound Marketing that is not very accurate.  I have even seen blog posts that state Inbound Marketing is dead, and that what I do is actually Outbound Marketing.  I would have to disagree.

CT Inbound Marketing

The reason why some believe it is Outbound Marketing is because of the methods used to generate leads.  You see, typically I use a combination of methods that include posting to Facebook, Twitter, LinkedIn, Google+, Pinterest and other social media outlets, blog posts, search engine optimization and online advertising.   All of these activities would be considered outbound marketing.

Traditional Marketing Efforts

Let me see if I can explain using a different method.  A large corporation that sells products or services typically has 2 sales teams.  They have an inbound sales team and an outbound sales team.

The inbound sales team has it relatively easy.  They field calls from potential clients who are already looking to purchase the product or service that the company is offering.  All the inbound sales rep has to do is take the order and possibly up-sell.  The outbound sales rep (sometimes door to door sales) is essentially cold calling.  They are trying to produce something out of nothing in reality.

What both groups have in common is a marketing team who is trying to develop brand and offering awareness.  The marketing team’s job is to make you and I aware that the company and what they are selling exists.  Traditionally they would use advertising through television, radio and magazines/newspapers.  The marketers really help the inbound sales team more so than the outbound sales team.  Well fast forward a few years and we have a new form of marketing.

Connecticut Inbound Marketing Expert

What I do is use the formula I mentioned early, although that formula is a bit simplified.  Using social media platforms such as Facebook, Twitter, LinkedIn and Google+ and a blog I can target people who are already interested in the product or service that a company has to offer.  In fact the targeting is so specific that most people are ready to buy when I get them to your online presence (which should be a website).

I also optimize your site (repeatedly) to get the most traffic possible, and the most interaction possible.  Getting a website to the top of Google, Bing and Yahoo is only part of the battle.  Your site also has to be ready to convert the visitor once they do come to your site.   It’s not enough to have a static page that does not engage the customer.

Finally, we may include online advertising on either social media, Google, Bing and Yahoo or a combination of social media and search engine advertising.  This method is used sparingly by me, usually more so in the early stages of a campaign.

If you want to play with the big boys you have to be prepared to put in some work.  Having an active presence on Social Media, maintaining a blog and constantly re-evaluating your website for opportunities are very time consuming but in today’s economy people are more likely to get information using the internet than any other resource.

This is a very scaled down overview of Inbound Marketing.

So Why Call It Inbound Marketing

It’s simple..all of those outbound activities serve one purpose.  The primary goal is to generate inbound traffic, and conversions.  It is the economy of the internet now.  People do not trust one sided TV or Radio commercials anymore.  And even if they showed any interest chances are they will take to the internet to find out more.  What happens if they can’t find you?  Even worse, what happens if they find your competitor first?   Can you afford that, especially after you paid all that money for the Radio or TV ad?

Inbound Marketing Funnel

This image gives more detail, some things I did not really touch on in this post including calls to action and landing pages.  Something you can see I obviously do on this site and even on my Facebook page and Twitter Account.   I can’t give away all my secrets now can I?

If you are looking to find out more about what I do just fill out the form at the bottom of the website.  If you want to see how your website performs against your competition then you might be interested in my Free Inbound Marketing Audit.

How to Verify Google Authorship is Working

By | Google Authorship, Google Plus | No Comments

How to Verify Google Authorship by Scott Gombar

Recently I have come across a few people who are not sure if Google Authorship is set up properly.   It seems it’s not always easy to tell for a few reasons.  Even if it is set up sometimes you cannot easily recognize that it is.

Connecticut Google Authorship Set Up

First Google may choose not to use your image even if it meets Google’s requirements.  Your profile picture should be a clear head-shot of you and not include anyone else in the picture.   Even if you are following all of the requirements Google may choose not to use your image..as is the case for this site.

Google Authorship of ScottGombar.com

 

As you can see my site is connected to Google+ but my image does not show up.  I have used the same image with a different account and it does show up.  This also leads me to another theory which I will discuss shortly.

Second, even though Google has stated that setting up Authorship will improve your search results (and it does), they have also stated that they will not discount all sites that are not using Authorship.  What that means is even though a site may not be using Google Authorship, that does not necessarily mean it will be pushed down in the Google SERP.

When I search CT Internet Marketing the first few results are not set up with Google Authorship (Shame on them).   While this is bound to happen due to other search algorithm factors that should not dissuade you from using Authorship, especially if your site is newer.   The site that shows up as number one for the search of CT Internet Marketing was launched in 1996.  Age of the site is another factor in Google’s search results.

How to Verify Google Authorship

It’s actually quite simple.  Visit the Google Structured Data Testing Tool  and add your site to the input box.   The results will tell you whether or not your website is set up for Google Authorship.  The tool also does the following:

  • Verify your email is connected to your Google+ account
  • Verify markup language is set up properly
  • Verify data feeds (RSS, ATOM) are set up properly

Google Authorship Verification

 

What is Google Authorship?

If you have never heard of Google Authorship you will want to read my previous post on Authorship.  Essentially Authorship is Google’s way for site and blog owners to claim ownership of content, and as a result become the authority of that content.  Matt Cutts (Google SPAM Assassin) has stated that Authorship will improve search results although it seems they backed off of it slightly because of sites that don’t use it and still qualify based on Google’s algorithm factors.

What About This Theory?

Originally I started this company as Next Level Group, llc.  I then decided to brand it simply as Scott Gombar (I do a lot of reading, you should read “The Brand Called You”).  I left the old site up to include it in my portfolio and in doing so also left up the Google+ and Authorship information.  I have had some trouble improving ranking on Google’s SERP, and displaying Google Authorship information with scottgombar.com.

On 4/13/15 I removed the Google+ account for Next Level Group so now we wait and see if in fact having 2 similar accounts can impact your search results on Google, and your Authorship settings.  A follow up post will come!

 

Need help with Google Authorship or Google in general?  I am Connecticut’s Google Expert.  Contact me using the Schedule Appointment button on the bottom right.

Google makes it easier for small businesses

By | Google Authorship, Google Plus, Google+, Local Search | No Comments

Google Helps Small Businesses

Google for Local BusinessIt’s true, if you read between the lines

In recent years Google has implemented several major updates to it’s search algorithm, much to the dismay of many digital marketers and business owners alike.  With all the Pandas and Penguins running around people may be lost in the updates or unsure of what to do and where to start.  Perhaps you just don’t have the time to keep up with the updates, after-all, you are running a business.  There is no need to fret.  If you were doing things the right way all along and not using Black Hat SEO methods you are probably already seeing the positive results.

To build on that, In recent years Google has added features that help improve local listings.  The problem is many small business owners and entrepreneurs, as well as ill advised internet marketers may not know any better.  We are going to discuss some of these tools today, and show you that Google really does want you to succeed using their product.

Pandas, Penguins and Updates-Oh My

The primary focus of the changes to Google’s search algorithm is to eliminate web spam.  As we discussed in previous posts Matt Cutts’ job is to squash those who use less than ethical methods of improving search results.  Some of those methods include:

    •  Backlinking from irrelevant resources (link farming)
    •  Keyword Stuffing
    •  Hidden Content
    •  Gateway Pages (Fake Pages)

The updates to Google’s search algorithm have made these methods, as well as others, extraneous.  What this means is sites that were using these methods as their dominant internet marketing plan have suffered in the Google Search Results.  Google has even shut down some of the companies who were selling link farming as a service.

Meanwhile sites that used methods that Google has always asked website owners to use are now moving up in the search results.  As long as you have been and continue to use what Google has always suggested you use then you will move up in search rank.  Some of the methods include:

    •  Develop Original Content
    •  Effective Keyword Usage using Tags and Markup
    •  Proper Titles and Descriptions
    •  Proper Markup (Code)
    •  Strong Website Structure

The above is obviously not everything to consider but will make for a good foundation and you will be able to build off of these suggestions.

You mentioned tools?

I did as a matter of fact, and Google has a wide variety of tools specifically for local businesses.  The obvious tool is Google Analytics but we are going to leave that for another post.  Three of the resources I strongly encourage using for local search are:

    •  Google Places
    •  Google Authorship
    •  Google Alerts

Google Places

Google places allows you to add your business to their local maps search results and track metrics related to those listings.  The example below is a computer repair shop in Meriden, CT.  If someone searching for Computer Repair shops in the general area (which will default to local results if Google is able to detect where you are located) then this and other local shops show up instead of the big box computer repair chains.

Google Places TechsRUs

That’s one resource any local business can definitely appreciate.   This allows you to have a stronger presence within the search results and if set up properly you will see positive growth in website traffic and sales.

Google Authorship

Google Authorship is set up through Google+ (Which you should also set up).  Authorship allows you to claim ownership of your original content.   This allows you to localize your content and in turn would place you closer to the top of the Google SERP.   Google has stated that content developers who have Google Authorship set up will achieve better search results than those who don’t.

Google Plus in Connecticut

 

That’s two things working for you as a small business owner.  That means tying original content and Google Authorship together will help generate more visitors to your site, and if your site is optimized properly those visitors turn into conversions.  To learn more about how to set up Google Authorship click here.

Google Alerts

Another topic we discussed in a previous post is Google Alerts.  Using this free tool you can have alerts sent to your email.  The alerts can be whatever you want them to be.  We have found that having alerts set up for keywords used on your web presence allows you to see what people are talking about and what the competition is doing.

Imagine having Google do the research for you, all you have to do is read.  That’s a powerful utility you cannot afford to pass on, and it doesn’t cost you anything except the few minutes it takes to set up.

The time is now

The time to optimize and improve your web presence is now.  Google has made it easier than ever to compete with those who have invested heavily in unethical Search Engine Optimization.  Using their resources, most of which are free, and your own original content you can achieve the ROI your business or brand has always looked to gain from using the internet.

Let’s face it, you cannot afford not to use these free resources, or ignore the updates that Google has made to it’s Algorithm.

 Looking to learn how to implement these and other best practices to improve your local search marketing in CT?  Start by clicking here

Authorship. What is it?

By | Google Authorship, Google Plus, Google+ | 3 Comments

Authorship Defined

Google AuthorshipAuthorship is defined as the identity of the author or authors, meaning the original composer of material whether it be written, audio or video.

If you wrote it then it is yours.  If someone else wrote it then it belongs to them and you should not take credit for it.   Authorship is simply ownership of content.  It’s really that simple.

What’s the buzz all about?

Google started something called Google Authorship.  Google Authorship is a way to verify content ownership on the internet.  Setting up and verifying content as yours using Google Authorship provides benefits to you as the original content owner.

Google executive chairman Eric Schmidt has said that Google will rank content tied to Google Authorship higher in search results.
Read more at http://www.business2community.com/seo/google-authorship-101-0509426#l37PHQtCr6WATWux.99.

That means you cannot rely on the “Black Hat SEO” methods of copying content or posting content on multiple sites to improve search results.  It also means that Link Stuffing and Web Spamming will hurt your search results.

The good news is if you are someone who creates original content for the web you can reap the rewards of your hard work.  Setting up Google Authorship is quite simple.  Here’s what you need:

Google Plus

 

    • A Google+ Account with a clear head shot picture on your profile
    • A website or blog with original content
    • An email address at that website or blog (there is an alternate way)
    • A byline on each page of your content, the name on your byline must match your name on Google+
    • A link back to the website or blog from your Google+ profile indicating you are a contributor

You can visit Google Authorship for a step by step walk through of setting this up.

Big Deal…who cares?  Facebook rules the social media world anyway!

It is true that Facebook rules the Social Media world but what many don’t realize, or maybe don’t want to realize, is Google+ has quietly crept up to the number 2 spot for active social media users.  That’s right, Twitter is no longer number 2 and Google+ is.

Even more importantly is that Google is tying all of their properties together in an effort (a successful one) to improve upon their search results even more.  Google still controls about 70% of the search queries to date.  In March 2013 there were over 2.3 billion searches performed.  That is the biggest month ever for search queries.  Can you really afford to ignore those facts?

As anyone working with marketing their brand or product on the internet, you ultimately want to rank higher on Google.  If setting up and using Google Authorship means you will rank higher than those that don’t, isn’t it worth the 30 minutes you might spend setting it up?

Want more information about setting up Authorship or Google+…give us a shout!

5 Reasons You Need to be on Google+ in 2014

By | Google Plus, Google+ | No Comments

Are you missing out on business opportunities?  Could you use more potential clients?  Could your business or project benefit from improved search ranking in Google?  Then you should be on Google+.

Google Plus

What is Google+?

Google+ is a social network much like Facebook and Twitter.  It has been around since September 2008 but struggled a lot to compete with Facebook and Twitter.  Initially the only people that joined Google+ were the early adopters, mostly people who are in the technology world.

Recently Google has spent a lot of time and money updating Google+ with new features that can have a major impact on your internet marketing campaign.  Google+ has also seen a lot of growth as more and more people continue to join and use the social media platform.

Google+ has taken the second spot from Twitter in terms of users, only Facebook has more users now.  Google+ can impact your internet marketing strategy more than any of the other social media platforms because Google+ can be tied into Google Search results.

Google+ should be an important part of any marketing plan.  I can say that without hesitation.  To be honest you really cannot afford to not include Google+ at this point as you will read below.   By the time you finish reading this you should see no reason to not have a Google+ profile and will hopefully have another tab open to create your profile.

5 Reasons to Join and Use Google+

Without further adieu here are the reasons you should be on Google+.  This is not an all inclusive list as I am sure others can give you more reasons, but as an internet marketer myself, these are the most important reasons for me and my clients.

1.  Reach.  There are plenty of people who use Google+ exclusively, or as their preferred social network.  But more importantly Google+ now has more users than Twitter.  While I would never suggest passing on Twitter shouldn’t you use the same logic as a reason to use Google+?  If you are trying to reach as many people as possible without spending a ton of money wouldn’t you go where most others go?

  • There are over 44 million people and over 330,000 business pages on Google+
  • There are over 245,000 users in New York
  • There are over 36,000 users in Connecticut

Google+ is still in it’s growing phase and it’s best to get on board now as the population grows.  You can bet others will join and you will have a head start on those people in having followers and being able to use the platform which is constantly evolving.

2. The People.  While there are definitely artists, musicians and actors on Google+ it is not littered with fan pages and profiles dedicated to them.  The majority of Google+ is people who are interested in Networking, and learning from others.  Most of the Google+ users are people who want to share what they have and see what you have to share.   Under the “Looking For” category the second biggest reason is Networking.  That sounds like people who are ready to do business, doesn’t it?

3.  Authorship.  I have blogged about Authorship several times already.   Authorship is the process of telling Google that you are the authority on a topic.  You are taking ownership of content and in doing so Google says they will rank you higher in search results.   Since Google is still king of the search world by a long shot isn’t a good idea to get in their good graces.

Authorship can only be set up through Google+.

Authorship

4.  Current Features.  Current features like Hangouts and Communities offer ways to deliver content in different forums to different audiences.  The content marketing game is one that requires the use of a variety of formats and Google+ offers you avenues to do just that.   Another feature is pages for businesses.

  • Communities allows you to develop groups focused on specific interests.  This gives you the ability to develop a group based on a subject that you are an expert on.  The group is obviously interested in your subject because they joined the group, giving you an audience that is already ready to become a client.
  • Hangouts gives you the ability to have group meetings or discussions.  Using Hangouts you can meet with collaborators or a group of potential clients to give them a demonstration.  You can even offer educational seminars about your product or service the same way you might have a seminar for an audience locally, but with a much larger reach potential, and without the cost of a brick and mortar location, and gas.
  • Pages lets you set up a profile for your business.  Since there are only 330,000 business listed on Google+ today you won’t have a lot to compete with just yet, but wouldn’t you rather get in front of the pack?

5.  Future Features.  (Say that five times fast).  Google is closing up shop on some of their other tools such as Google Reader and eventually Google Keyword Tool.   This is an educated guess but I would be willing to bet that Google plans on tying all their tools into Google+ at some point.   Little by little Google has added what used to be stand alone tools to their social media platform.   It has already integrated some of it’s other features such as maps and local.

What are you waiting for?

Ticking ClockGoogle+ is ripe for new users.  Even though it has experienced rapid growth recently it still has not reached super social media status.  Eventually more users will move to Google+ as they see the positives in joining, and the potential downfall to not joining.  Joining now means getting to know the platform before the masses come on board while giving you the ability to reach out to new audiences with new tools.

Your Thoughts

Did we miss another reason for joining Google+ now?  Let us know in the comments.  Have questions, reach us here!

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