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Business advice

5 Problems With Niche Marketing Agencies

By | Business advice, ideal client, Marketing advice | No Comments

The Problem with Niche Marketing Firms

5 Reasons to avoid niche marketing agenciesOK. Full disclosure. My marketing agency does not have a niche unless you consider small to medium size businesses a niche.  For the last two years it has suggested on multiple occasions that I should steer my company into a specific niche or vertical.  For example we should work exclusively with personal injury law firms or chiropractors.  Yes, both of those very specific verticals were suggested several times.

5 Reasons Your Business Should Not Work With a Niche Marketing Agency

Here’s the problem…creativity is stymied by working with dozens of the same type of business.  Here are 5 reasons your business should not work with a marketing agency that specializes in your type of business.

  1. No Original Content: Every digital marketer knows that in order to feed the Google beast, and to bring people back to your website, you need to consistently create content.   The problem with niche marketing agencies is they create the same content for all of their clients.  A dentist in Fresno will have the same blog post as a dentist in Miami.  There’s no creativity or originality in sharing a blog post to dozens of dentist’s websites.

    I have personally witnessed this happen with a chiropractor who hired me to clean up their site.  Their site was actually built on a sub-domain of the niche marketing agency’s top level domain.  The agency then forwarded the chiropractor’s domain to the sub-domain.  Blog posts were all short (less than 300 words in most cases) and duplicated over multiple chiropractor websites.

  2. No Time Spent Understanding the Client: Your business has just been lumped into a bucket with probably dozens of other similar businesses.  The agency will not spend time understanding your business, your personality and your brand.  Yes they will probably not work with another similar business within a certain radius of your business but they will likely still work with others in your state.

    It’s impossible to properly market a business with the same level of success if the marketing agency does not understand the business and the personality behind it.  A good marketing agency will insist on getting to know the business owner(s) before beginning any work.

  3. No Time Explaining Results: Yes you will get reports that look pretty and are properly branded but will you understand them or have time to try to figure them out.  I can send an invoice but that doesn’t make me an accountant.

    Marketing agencies should take the time to not only explain the results but analyze the results.  What worked?  What didn’t work?  What needs to be changed?  Why?

  4. Creative Marketing AgencyNo Flexibility: You’re going to get the same cookie cutter marketing plan that the eye doctor on the other side of the state also gets, and at a premium price.  Yes they may understand how an ophthalmologist’s practice runs but no two eye doctors are the same. What might work for one practice in the location they are in may not work for another, for a variety of reasons.
  5. Not Everything Works: The niche marketing firms are likely going to suggest TV or Radio commercials, or even newspaper ads. While we wouldn’t discourage using traditional marketing or advertising channels it’s not for every business. These marketing/advertising channels can be very expensive and difficult (but not impossible) to measure the ROI.Furthermore they don’t always identify where your ideal clients are.  What social platform are they one?  What does their buying decision look like?  Where does your ideal client get information?  So many other questions that need to be asked and analyzed.

At the end of the day it is up to you which marketing agency you decide to work with but make sure you practice due diligence in making your decision.  If you’re not sure what you should be looking for give us a call and we’ll help you understand what a good agency should be doing for you.

Is Search Engine Submission Necessary?

By | Business advice, SEO | One Comment

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

Penguin 2.0

Absolute Links vs. Relative Links – SEO Value

By | Advanced SEO Techniques, Business advice, SEO | No Comments

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.

Google now discounts all reciprocal links

By | Advanced SEO Techniques, Business advice, SEO | No Comments

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

Web Development And Graphic Design Career Tips

By | Business advice | No Comments

1. Study and obtain a certificate

It is very important for a designer who is considering a career in graphic design to get in a recognized school, in order to conduct the necessary training. This training focuses on the acquisition techniques and give you the essential basics to enter the professional field.

Graphic design courses are available at different levels and areas of concentration. You will be able to enter a computer graphics program accredited learning to develop the career of your choice and share the knowledge in the workforce. Through the study of many options available that you will be able to choose. And how the school that suits your needs according to your interest.

2. Practice:

If you are new to the industry of graphic design you must engage more deeply, to do more research to get your skills to a higher level. It is not easy as it seems, experienced designers have spent much of their time in research and practice to achieve what they are.

If you are a graphic design student with the first steps in the design field, or an experienced designer, the duplication and curiosity about the design that will allow you to get more experience in the workplace.

3. Taking notes:

Whenever you write a new idea, you must develop your own idea generator is very essential in the design industry. The best known method is brainstorming, it is used by most of the designers of the most famous artistic firms. Just methodically organized with a sense of innovation. A good way to develop it’s imagination is by reading design magazines and books, and watching movies.

So as you can see, it is not enough to have a good skill in software if you can mix the two, there is a great possibility that you will succeed in any business, so the owner will be happy to hear you.

4. Build a network:

Most designers have spent more time in their office / studio and it is therefore very important to be rounded to the support team to help you, and building a network of trust will help you in many different situations not only in work but also in life. You can expand your network by attending events or seminars, keep in touch with people who can help you in your career network. Find out how often you update the contact information. You can easily create your network, help others, because when you help that helped you.

Strategy of Company Branding Concept

By | Brand development, Business advice | No Comments

Branding is a strategy of business for an Industry or business. It is important for any business. An effective strategy gives a high return to business qualitative and quantitative. So, does a branding strategy. We here will be talking about branding concept and reality.

Own branding means segregateable perception, strong reality  and a concrete promise to a customer. Branding is making own brand concrete, strongly reliable, explicitely identifiable. It is to differentiate among products, in the market, among competiotion and to identify own origin, own’s perception in peoples mind and where an owner of brand wants to project himself by such branding. It is impoured projected thought into time passage areas of customers, competitors, market and owners.

If a brand owner is an easy identifiable person of doing innovations in brand in an economy or if he has experience or reliablty of doing such things he can be said as branding concept initiator. Brand may be of product, service, resource or competiotion. Brand usually has correlation with quality product or substance. An owner may be of high quality high cost product or high quality low cost product. Brand is for quality and so is for function, service or reliability. Anything else is competing on brand or competing parallel to brands, via cost, improving functions and service, and other prompst very similar to a good brand category. If anyway a man competes on brand he has to explore himself on his opinion where he is with brand or where he should be with brand in general customer’s opinion or target customer’s view.  A strong perception about brand is its functioning and its symbolic logo.  It is basically what it conveys in every unit of its market and their transparent perception on an owner’s and an customer’s mind.

Brand starategy is brand and its prosperous supporting activities to let it set as brand. Brand is a concrete message from a product’s owner to a product receiver. As it is message it has to consider to whom it is presumed, how that could be communicated, what kind of message is to be conveyed,, where a birth of brand concept is to be conceived and when and how it should be get communicated as is branding and brand strategy.

A visible consistent and strong strategic branding is a strong brand equity. It is the value creator and demand pull branding for brand equity. It is an allowable charge enhancement reason to product among competition. Brand equity is the reason for products to get highly charged.

The additional value for brand payment gets balanced with functional justification.

For example Cadbury chocolates add showing its extracare and even to a liking to be in that taste presence ignoring other taste, is an emotion attached with a product and the emotion in add is to capture a care with more pleased presence in aspects is Brand relation care. So we can presume we use to pay price for choclates, but sometimes we use to pay for its extracare of relation and tatste, we may pay higher amount. This is brand equity. All pooling supporting activities are branding. It perceives chocolate a care and more than that.

Brand definition, or to which we should call a brand , a product, a service, an extra care, a satisfaction, a part of process or all the activities in sum…. It is a difficult situation. We understand brand is complete visible thought. It is what we see as an idea to a product. Usually in simple term we can’t define a brand to all nighty grity things, though they have sub stantial role, rather we please to say a brand brand when it is product, service or any promising and functioning though in last hand reach. Now consider what things might be few steps towards brand definition has role:

  • Vision and objective of a company
  • Mission of and about its activities
  • Funtioning and satisfaction generation criteria of its products,
  • Its pleased customers view,
  • Its unhappy customer view, if any do have,
  • Qualities and promises of organization from promise to  a visible product to which they make their promise to be kept etc.

Per this section we mean to say we should think for what purpose we are, for which purpose we are associated, for which purpose we should mean to result…. For what reasons we should identify Brand, we should follow ,is a care and uphancement in value. Purpose of an Individual , his business and his working anyway as a unit is brand if he works a little also to a qualitative work. So is brand and so is called branding.

The brand concept also has to be exposed outside. Let us see brand exposition or advertisement and its inception, process for brand is

  • Define brand value
  • Define related logo
  • Define unique logo for value definition
  • Compare value and logo
  • Compare uniqueness
  • Compare logo enlightenment to customers
  • Design and develop its pamplets
  • Design templates for marketing and advertisement.
  • Be honest of working and of Brand
  • Consistently and in uphancement way value enrich work for Brand.

Advantages Of Online Marketing For Small Business

By | Business advice, Online marketing | No Comments

Since the internet has such a huge amount of users from all around the world, the chance to improve business’s overall success is much higher when a you decides to do online marketing. But by just going online doesn’t mean companies will enjoy success. On the internet millions of websites, with a proper internet marketing strategy are present, there is no way that your company’s website to gain the visibility it needs without having a good strategy. But there are many advantages of online marketing for small business if it is executed properly.

Online marketing offers the amazing advantage, some of the followings are : –

Large range of customers : – Bringing your business online means that your product is open for everyone to see. Of course , not every company wants to do business internationally, but those that do often see great success. If you able to work with customers from all over really you are increasing your business revenue. So if you want to take your business on the world wide, this is a better way for your business.

Available 24/7 : – When you have an offline business that there are works around 8 – 9 hours in a day. This type of business doesn’t allow for the maximum exposure. However you start business with internet marketing  your business is available 24/7. This means customers can order whenever they want and any time, also this allows for more sales and revenue.

It is cost effective : – Compare to print advertising and other traditional advertising methods to internet marketing , is far cheaper than other methods. In fact you can promote your products and services without spending money. This is possible by using some free internet marketing methods such as forum posting, content  writing, social bookmarking  etc. It offers a long lasting results unlike when you doing print advertising where you require to pay for each ad, online marketing can offer you with such permanent results.

Result oriented : – To beat the market competition, the best way you can target an audience. This is not possible when it comes to offline advertising. Most options in offline advertising are general and passive in nature. However this type of case not comes to the internet marketing, with the online marketing you can specify the audience to view your advertisements. Your advert can have a specific location, gender and age. This is certainly the most noticeable benefits of online marketing and also have the freedom to keep your business local or global.

Improve credibility : – The online marketing offers a greater platform to improve credibility. This is very simple because your site contains all the information potential clients should know about you. Your site will help you to evaluate your clients dependability by looking at their feedbacks.

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