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Brand development

6 Ways to build your personal brand you probably haven't thought of

6 Ways to Grow Your Brand You Haven’t Thought Of

By | Brand development, Personal Branding | No Comments

6 Ways to build your personal brand you probably haven't thought ofIf you’re a business owner, solopreneur, even if you’re fresh out of college and trying to find a job, you’re probably aware your personal brand is sort of a currency that you need to have in what has become a digital-first world.

Most of us know to create a LinkedIn profile with a good headshot and completed profile (there are some of you out there that I need to talk to).  I would bet that most of you reading this have a Facebook and Twitter account, maybe even Google+, Instagram, and Snapchat.

There’s always more you can do.  Before we jump into what else you can do I want to offer a caveat.  You will want to be comfortable with the platforms you are currently using before jumping into another one.  I have talked to many business owners who try to dive into what I call the big 3 (Facebook, LinkedIn & Twitter) head first only to be overwhelmed and give up after a short while.  Managing these platforms for success is a lot of work and takes a lot of time.  Just keeping up with the constant changes on the social media platforms is time-consuming and energy sucking.  Become an expert on what you’re already using before moving on to the next one.

I want you to also keep something else to keep in mind.  Don’t waste your precious time on a platform if your ideal client is not there.  You may as well put an ad in the Yellow Pages.

6 Ways to Grow Your Personal Brand You Haven’t Thought Of.

  1. Industry Specific Social Sites. Pretty much every industry has a social media site relevant to the industry.  Lawyers have Avvo (and a few others), Doctors have SERMO and others, and so on.  Spend enough time searching the internet and you will probably find a few for your industry.  You may even find a local or regional platform for your industry.Now that you have found an industry specific site add your information.  As with any other online profile make sure your information is complete and accurate.   Once you have added your information it’s time to participate.  It’s not enough to sit back and let the profile do the work.  You have to actively participate in conversations, share information and generally be social.Something to note here.  On industry specific sites there tends to be a lot of educational opportunities.  Use them.  If you’re not continually educating yourself on your craft then you are failing your clients.
  2. Quora is a question and answer site.  There are questions on the site that you probably would never consider, but there are questions on the site related to what you do.  Start an account on Quora and answer questions.  This will build your reputation as an expert in your field and in doing so will build your personal brand.I have set a goal for myself to either answer a question or ask a question every day on Quora.  This means I stay active, I am helping others and I am growing my brand.  I have gained a new audience as a result.  I even reconnected with an old client who wants to work with me again.
  3. Build Your Personal BrandLive Video. This one you may have thought of but if you’re like most you have hesitated to pull the plug.  I get it, you’re camera shy.  So am I but I co-host a weekly live video podcast series called Growth Success Radio, and I have been known to hop on a live video platform here and there.  It’s time to face your fear.Not sure what to say?  Talk shop, host a live Q&A session, interview another business owner related to your business or interview a client.  It doesn’t have to be an hour long epic video..in fact I would suggest you keep it short and sweet if you can.There’s a reason Twitter, Facebook, LinkedIn, Google & soon Pinterest have live streaming capabilities.  People are hooked and interested.  There’s something about live video that excites people.  It’s easy to do and once you get going you will be hooked on streaming.
  4. Blogging. Wait, I know to blog.  I have tons of blog posts on my site.   Yes, you probably do but where else have you blogged?  Where have you shared your content besides Facebook and Twitter?  Many of the industry specific sites allow you to blog as well.  Share your blog post to those sites.  After it’s been live for a few weeks share it to LinkedIn Pulse.I have shared blog posts to Business2Community and received hundreds of shares and many new connections as a result.  If you don’t spread your wings you can’t soar.  A quick Google search will reveal numerous places to blog or share your blog.  Try to stay within your niche for business purposes.I usually suggest staying away from controversial topics but I just blogged about one, partially because I was asked and partially because it sort of relates to what I do.
  5. Volunteer. This one is so easy to do its surprising more business owners don’t do it. Find a way to volunteer your services or donate your products.  Don’t do this just to grow your brand.  Do this because it’s the right thing to do, it’s a responsibility.Lawyers volunteer their time to answer questions.  Doctors volunteer to help people who can’t afford medical care.  Restaurant owners donate food to shelters and soup kitchens.  You should be doing your part, and in doing so you will grow your brand.I help 2 non-profits with their web, advertising, and marketing needs.  I am also a Rotarian.  As a Rotarian, I am the Social Media Chair for my chapter.  I am also a baseball coach (although part of the reason I coach is because I wanted to coach my son).   Trust me when I tell you there are a million ways to volunteer.
  6. Genuinely Care.  Gary Vaynerchuk said it best.  The Best Marketing Strategy Ever: Care.  The best marketing strategy ever: Care Gary Vaynerchuk

There you have it.  6 steps you can implement today to grow your personal brand.  I hope you find this useful.  I would love to hear if you have another way to grow your personal brand that I didn’t include.  Let me know and I will add it to the post.

 

Incorporation of Company Branding and SEO

By | Advanced SEO Techniques, Brand development, SEO | No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

Strategy of Company Branding Concept

By | Brand development, Business advice | No Comments

Branding is a strategy of business for an Industry or business. It is important for any business. An effective strategy gives a high return to business qualitative and quantitative. So, does a branding strategy. We here will be talking about branding concept and reality.

Own branding means segregateable perception, strong reality  and a concrete promise to a customer. Branding is making own brand concrete, strongly reliable, explicitely identifiable. It is to differentiate among products, in the market, among competiotion and to identify own origin, own’s perception in peoples mind and where an owner of brand wants to project himself by such branding. It is impoured projected thought into time passage areas of customers, competitors, market and owners.

If a brand owner is an easy identifiable person of doing innovations in brand in an economy or if he has experience or reliablty of doing such things he can be said as branding concept initiator. Brand may be of product, service, resource or competiotion. Brand usually has correlation with quality product or substance. An owner may be of high quality high cost product or high quality low cost product. Brand is for quality and so is for function, service or reliability. Anything else is competing on brand or competing parallel to brands, via cost, improving functions and service, and other prompst very similar to a good brand category. If anyway a man competes on brand he has to explore himself on his opinion where he is with brand or where he should be with brand in general customer’s opinion or target customer’s view.  A strong perception about brand is its functioning and its symbolic logo.  It is basically what it conveys in every unit of its market and their transparent perception on an owner’s and an customer’s mind.

Brand starategy is brand and its prosperous supporting activities to let it set as brand. Brand is a concrete message from a product’s owner to a product receiver. As it is message it has to consider to whom it is presumed, how that could be communicated, what kind of message is to be conveyed,, where a birth of brand concept is to be conceived and when and how it should be get communicated as is branding and brand strategy.

A visible consistent and strong strategic branding is a strong brand equity. It is the value creator and demand pull branding for brand equity. It is an allowable charge enhancement reason to product among competition. Brand equity is the reason for products to get highly charged.

The additional value for brand payment gets balanced with functional justification.

For example Cadbury chocolates add showing its extracare and even to a liking to be in that taste presence ignoring other taste, is an emotion attached with a product and the emotion in add is to capture a care with more pleased presence in aspects is Brand relation care. So we can presume we use to pay price for choclates, but sometimes we use to pay for its extracare of relation and tatste, we may pay higher amount. This is brand equity. All pooling supporting activities are branding. It perceives chocolate a care and more than that.

Brand definition, or to which we should call a brand , a product, a service, an extra care, a satisfaction, a part of process or all the activities in sum…. It is a difficult situation. We understand brand is complete visible thought. It is what we see as an idea to a product. Usually in simple term we can’t define a brand to all nighty grity things, though they have sub stantial role, rather we please to say a brand brand when it is product, service or any promising and functioning though in last hand reach. Now consider what things might be few steps towards brand definition has role:

  • Vision and objective of a company
  • Mission of and about its activities
  • Funtioning and satisfaction generation criteria of its products,
  • Its pleased customers view,
  • Its unhappy customer view, if any do have,
  • Qualities and promises of organization from promise to  a visible product to which they make their promise to be kept etc.

Per this section we mean to say we should think for what purpose we are, for which purpose we are associated, for which purpose we should mean to result…. For what reasons we should identify Brand, we should follow ,is a care and uphancement in value. Purpose of an Individual , his business and his working anyway as a unit is brand if he works a little also to a qualitative work. So is brand and so is called branding.

The brand concept also has to be exposed outside. Let us see brand exposition or advertisement and its inception, process for brand is

  • Define brand value
  • Define related logo
  • Define unique logo for value definition
  • Compare value and logo
  • Compare uniqueness
  • Compare logo enlightenment to customers
  • Design and develop its pamplets
  • Design templates for marketing and advertisement.
  • Be honest of working and of Brand
  • Consistently and in uphancement way value enrich work for Brand.

Brand the Business online and see it Bloom

By | Brand development, Online marketing | No Comments

It is the Digital Age and the impact of the Internet on business and market is there for all see – it cannot be ignored. You want to sell custom printed water bottles? What about Trade Show Marketing Services? The buyers are preferring to go online to gather in all the data about businesses rather than phoning or trudging and driving from place to place hunting for the right address. Thus if the business lacks a well-designed website that is functional then there is the risk of losing customers by the thousands. What should the website be like? It should be clear and easy to comprehend. It must also be kind on the eyes. Users should find it simple so that they can quickly hone in on the needed information. The visitors will gain confidence and trust only if they can connect with the website advertising your business. The users will want to know more. So let us see what makes the website tick and how the focus should be beamed.

Why is it that even after spending lavishly on posters, flyers and other advertisements you are not getting the attention you want? This is primarily because most people are out of tune with the print media. They prefer to browse online knocking on Google and Facebook rather than pouring over yellow pages and newspaper insertions. Web design is comparatively cheaper as well as easier. It’s a great way to attract customers and hike up revenue from sales without spending fortune on advertising and marketing. The excellent web graphics carry the message forcefully. The customer lingers on and flips through the profile presented on the website. For this the website has to be up to the mark. If not – the customers will not take the business to be a serious; they will not have the incentive to know more about services and items being offered. The website has to effectively use images combining it with colours and proper text for giving it a professional look while representing your business. The navigation to your website should be easy and customers can easily find what they hunt for. They would not like to roam about aimlessly trying to find out the necessary details.

Your products are following the latest trend in customizing everything from water bottles to T-shirts? Then take the help of a professional dealing with web designing. For this take the help of the Internet – something that is not difficult. You can hone in on web designers in the locality. For instance … is one of the best. The theme for your business should be clearly outlined. Today people do not like to waste time and energy going around but make all inquires online. The competition is stiff and here comes in the challenge of the eye catching website to pull in customers. Make them addicted to your site.

Properly Position a Brand to Gain Optimal Benefits

By | Brand development, Online marketing | No Comments

Unless one has a clear notion of the underlying concepts of brand identity design, it is difficult to understand the true significance of it. For the common man, this can be best described as the logo of a company that enables a business organization or a product manufacturer to garner and generate the popularity that it should attain.By means of using unique visual elements an effective brand design a logo focuses on building up brand loyalty and create a kind of reputation that helps the brand to chisel a unique identity for itself.

Effective brand design can actually breathe life to a particular product or an organization. As the market gets increasingly competitive with every passing day brand value and recognition have now become more important than ever. Companies are practically leaving no stones unturned to design and develop strategies that will provide them with a robust identity. In order to make a particular product stand out in a market that is crowded with myriad of alternatives there is a number of different aspects that you are required to consider along with understanding the fundamentals of brand identity design and the target market.

Along with developing a proper brand identity positioning a product in its niche market is another factor that determines the success it can achieve in the market. Defining the final market where the product will be finally placed is of utmost importance and this is done based on analysis of the product itself and its feasibility in context with the contemporary society. Understanding the ideal targets and their psychology are other factors that are considered proper and effective brand positioning. Distribution of free samples for collecting specific information about any particular product or service and analysis of customer feedback also play defining role in designing and implementation of an effective brand positioning strategy.

A brand positioning strategy is considered successful only if it can generate the intended response from the target audience. It also requires to b unique for every unique product and must also be distinctive in nature to make a product get noticed and stand out from its competing products that are also available in the market. Every brand positioning strategy must focus on making a particular brand or product grow in significance and also to become irreplaceable in the market.

Without going into the complications brand positioning strategies can be classified into three basic categories, positioning, repositioning, and depositioning of a product or a company. Positioning a product in its niche market is called positioning for the success of a strategy a product is often required to be repositioned for the best the of the results. While these two methods focus more on making a product more suitable to enter a competition, depositioning a brand or product actually changes the very nature of the competition and helps the product to be positioned in a market; where it enjoys a better chance of success. The price of the product and identifying the underlying benefits also play a defining role in the designing of a brand identity and brand positioning.

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