This One Hack Will Increase Your Website Traffic by 95%
I have read case studies of a trick that increases traffic by 200 or 300%. It’s an ethical method of increasing traffic so of course the nerd in me was intrigued. I put the theory to test. Here are the one trick and the results. You may get better (or worse) results than I did. I certainly would have liked a 300% increase in traffic but I got 95%. I will take it.
It’s really quite simple. If you’ve been blogging on your site for a while then you probably have dozens, if not hundreds, of blog posts. Go back to a blog post from a year or more ago. The blog post should be primarily evergreen content. Evergreen content is content that can be shared or used over and over again because the content is not outdated.
Once you find an appropriate blog post go through the post and update it. Remove or update content that has a date. Change a few images around. Remove any content that is not longer relevant. Add new content if there is any available.
In my case, I also found that I needed to update some of the on-page SEO elements. I also modified the title but left the URL structure alone. Remember if you change the URL structure you will have to add a 301 redirect.
OK, after reviewing and editing the blog post I shared it across most major social media channels. I was moderately impressed with the results.
I had a traffic increase of almost 95% compared to the same time frame a week earlier. I also had an increase of 67% over the same time period a year earlier.
Compared to the week earlier there were also some other impressive, and more telling, statistics.
Page Views increased by 157%. That means people were looking at more pages as a result of the updated blog post. This is awesome. You want people to look at more pages on your site. This shows they are interested in knowing more about you and what you do.
Pages per Session increased by 32%. Again, this is great. More pages being viewed every time someone came to the site means they want to know more.
Average Time on Site increased by 5735%. Wow..just wow. People read the blog post and likely much more.
Bounce Rate decreased by 19%. Great as well. As indicated above people visited more pages while on my website. This is truly awesome.
An interesting stat was the new versus returning visitors. The pie chart on the top is the newer results while the one on the bottom is from the previous period. It makes sense that people who have been to my site before would return to read the article but when you combine that with the increase in page views and time on the site this equates to remarketing. Most marketers and business owners know that you have to touch someone 7-10 times before you can close. Instead of touching 16.7% of my audience for at least the second time, I reached 40% of my audience for at least the second time.
Awesome Website Traffic Increase
My quick case study shows what most marketers have probably suspected for some time. You don’t always have to create new content. Repurposing and sharing old content works well to drive qualified traffic to your site.
How do I know the traffic is qualified? Well if it wasn’t qualified traffic the bounce rate would not have decreased and Page Views/Average Time on Site would not have increased so dramatically. I drew the right audience by repurposing a blog post from over a year ago.
Practicing this one hack consistently will obviously have positive results on your traffic and on your business. I would love to hear back from anyone who does this to hear their results.